Lionel Brands Group Appointed Jennifer Bizeur as CMO
The veteran toy industry executive joins the company to lead marketing strategy across its diverse brand portfolio.
Updated on Sept. 28, 2026 in Marketing
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Lionel Brands Group has officially appointed Jennifer Bizeur as its new Chief Marketing Officer. Bizeur will oversee brand strategy, digital marketing, and eCommerce operations for the company's extensive lineup of model and collectible brands.
Why it matters
The appointment aims to leverage Bizeur's extensive industry background to deepen engagement with collectors and fans. Her leadership will focus on maximizing growth across licensed partnerships such as NASCAR and Star Wars.
Jennifer Bizeur brings nearly 20 years of experience in the toy industry to her new role. Her professional background includes more than a decade of service at Hasbro and a recent tenure as Vice President of Integrated Marketing at Super7.
The players
Jennifer Bizeur
She is the newly appointed Chief Marketing Officer at Lionel Brands Group with nearly two decades of experience in the toy sector.
Lionel Brands Group
This company is a manufacturer and distributor of model trains, racing collectibles, and plastic model kits.
Hasbro
It is a prominent multinational toy and entertainment company where Bizeur previously held a position for over ten years.
Super7
This is a pop-culture design house and toy manufacturer where Bizeur served as Vice President of Integrated Marketing.
The details
Bizeur is tasked with managing brand strategy, retail partnerships, and direct-to-consumer initiatives for the Lionel Brands Group portfolio. This portfolio includes notable names such as Lionel, Lionel Racing, AMT, Polar Lights, Hawk, MPC, Lindberg, Auto World, and Big Country Toys.
Timeline
Lionel Brands Group announced the appointment of Jennifer Bizeur on September 28, 2026.
Market Landscape
The appointment reflects the ongoing shift toward D2C and licensed-brand integration in the hobby and toy market. By recruiting a veteran with extensive experience in the competitive toy sector, Lionel Brands Group is positioning itself to better monetize its diverse intellectual property.
Consumers and collectors may see changes to digital store interfaces and new integrated marketing campaigns for brands like Lionel Racing. These efforts are expected to improve the online shopping experience and access to exclusive licensed collectibles.
The takeaway
The move signals a strategic emphasis on strengthening brand loyalty through sophisticated digital and direct marketing. Collectors should anticipate closer alignment between product releases and the company's major licensing partners in the coming months.
Further reading
For more on industry hiring trends, see Marketing.
More information
Visit the Lionel Brands Group e-commerce platform to view the current product catalog.
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