OUTFRONT Media Appointed New Creative Chief
Mariano Jeger has joined the company to lead the newly unified IRL Studios practice in New York City.
Updated on Sept. 23, 2026 in People
OUTFRONT Media has hired Mariano Jeger as the Chief Creative Officer of its newly formed IRL Studios. This practice combines the company's Creative Studios and XLabs teams under a single creative innovation umbrella.
Why it matters
The appointment marks a strategic consolidation of OUTFRONT Media's creative and innovation functions. By unifying these departments, the company aims to better serve enterprise brands and commercial clients.
Mariano Jeger brings nearly a decade of experience from his time at R/GA to the new role. He will oversee the integration of previously separate teams into the singular IRL Studios department.
The players
Mariano Jeger
He is the newly appointed Chief Creative Officer of IRL Studios at OUTFRONT Media who previously held leadership roles at Droga5 and TBWA\Media Arts Lab.
Stacy Minero
She serves as the Chief Marketing & Experience Officer at OUTFRONT Media and acts as the direct supervisor for Mariano Jeger.
OUTFRONT Media
This is a major advertising company that specializes in out-of-home media and recently formed the IRL Studios division to merge its creative teams.
The details
Based in New York, Jeger will report directly to Chief Marketing & Experience Officer Stacy Minero. He is tasked with leading creative functions across the company's client portfolio after previously serving as an Executive Creative Director at Droga5.
Timeline
September 23, 2026: Announcement of the appointment.
Market Landscape
This move mirrors the industry-wide trend of consolidating creative and innovation teams into single practices to provide more agile services for commercial clients. By centralizing these functions, OUTFRONT Media positions itself to compete more effectively against specialized creative agencies.
The organizational shift means that commercial clients working with OUTFRONT Media can expect a more streamlined creative experience through the unified IRL Studios team. Customers and business partners should monitor for new brand campaigns emerging from this centralized department.
The takeaway
The appointment highlights how major media firms are evolving their internal structures to better compete with traditional creative agencies. Bringing in veteran talent like Jeger suggests a focus on elevating the creative quality of commercial advertising projects.
Further reading
For more on shifts within the local workforce, see our People section.
Source note: This article includes information reported by Indian Advertising Media & Marketing News - exchange4media.
