Highgate Appointed Erica Doyne as Chief Marketing Officer
The hospitality firm named the industry veteran to lead its marketing operations as it expands its brand footprint.
Updated on Sept. 28, 2026 in Hotels
Highgate announced the appointment of Erica Doyne as its new Chief Marketing Officer. Doyne joins the organization following a career in brand strategy and hospitality leadership.
Why it matters
The hire brings significant experience in global brand management to Highgate as it looks to strengthen its marketing strategy. Her background includes oversight of expansive luxury resort portfolios.
Doyne previously oversaw brand strategy for 12 luxury resort brands across a portfolio of 150 properties in Mexico, the Caribbean, Central America, and Europe. She also supported the opening of 100 individual resorts during her career.
The players
Highgate
Highgate is a real estate investment and hospitality management company with a significant presence in New York City.
Erica Doyne
Erica Doyne is an experienced marketing executive who has led branding strategy for global hospitality firms and luxury resort collections.
The details
Doyne previously served as the Chief Marketing Officer of Cardinal Financial and held the position of Senior Vice President of Marketing and Global Branding for Hyatt's Inclusive Collection. She is a graduate of La Salle University, where she earned a Bachelor of Communication.
Timeline
September 28, 2026: Highgate officially announced the appointment of Erica Doyne.
Travel Outlook
This strategic hire aligns with the broader industry trend of consolidating luxury branding leadership to better navigate global tourism fluctuations. It reflects the ongoing necessity for major hospitality groups to distinguish their resort offerings in a highly competitive market.
Travelers may notice changes in brand messaging and resort communication styles as Doyne implements her marketing strategy. These shifts could influence how guests perceive and choose luxury accommodations within the company's portfolio.
The takeaway
Executives with deep experience in luxury brand strategy are increasingly vital for hospitality firms scaling their operations. Investors and guests alike should monitor how new leadership changes the visibility and perceived value of Highgate properties.
Further reading
For more on the latest changes in the industry, visit our Hotels section.
Source note: This article includes information reported by Hotel Online.
