Oakwell Beer Spa Signed First Franchise Agreement

The Colorado-based spa brand will expand to Las Vegas in its first move outside of its home state.

Updated on Oct. 14, 2026 in Beer

Bold vector editorial illustration of a barrel with hops and barley next to a stone spa basin, reflecting a modern wellness concept. — Oakwell Beer Spa has signed a franchise agreement to open its first location outside Colorado in Las Vegas, Nevada. AI Illustration. Upload story photo >

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Oakwell Beer Spa has signed a franchise agreement to open a new location in Las Vegas. This deal marks the first time the company has expanded beyond Colorado, where it currently operates two sites.

Why it matters

The company aims to provide a unique space for visitors and residents in Las Vegas to relax and slow down. By utilizing a technology-enabled business model, the brand seeks to minimize reliance on traditional service staffing.

The company has identified 100 potential growth markets across the United States. Andrew Lanzino brings 20 years of experience as a corporate strategist to the franchise partnership.

The players

Oakwell Beer Spa

This Colorado-based business operates spa facilities that combine private suites with craft beer and wine taprooms.

Andrew Lanzino

He is a franchisee for the Las Vegas location who previously spent 20 years working as a corporate strategist.

Gina Lanzino

She serves as a franchisee for the upcoming Oakwell Beer Spa location in Las Vegas.

The details

Oakwell Beer Spa integrates private spa suites with a craft beer and wine taproom, utilizing ingredients like hops and barley in its treatments. Its business model relies on integrated technology to streamline operations and reduce the number of staff members required.

The first company location opened in Denver in 2021.
The Las Vegas franchise agreement was announced on October 14, 2026.
Reporting on the company's nationwide franchising goals occurred in December 2025.

Culture Shift

The move aligns with the broader shift toward technology-enabled, low-staff service models in the hospitality industry. This transition allows service-based businesses to scale their operations while mitigating traditional staffing challenges.

Residents and tourists in Las Vegas can expect a new wellness option that combines spa treatments with beverage service. The automated nature of the facility may lead to a different service experience compared to traditional luxury spas.

The takeaway

The expansion signals a growing interest in niche wellness concepts that prioritize operational efficiency through technology. Consumers should look for similar hybrid service models that emphasize both convenience and unique leisure experiences.