Five Iron Golf Launched Licensing Platform

The indoor golf brand debuted a new model allowing hospitality venues to integrate its technology and branding.

Updated on Oct. 8, 2026 in Casino

Bold vector editorial illustration showing a golf club on turf with a simplified golf simulator bay structure in the background. — Five Iron Golf debuted the Five Iron Lounge, a new licensing platform that allows hospitality venues to integrate its indoor simulation technology. AI Illustration. Upload story photo >

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Do you enjoy it when restaurants and bars add interactive gaming experiences to their venues?

Five Iron Golf has introduced the Five Iron Lounge, a new licensing platform designed for third-party operators. The company chose BrewDog as its inaugural partner to open the first location in Las Vegas.

Why it matters

This strategic move allows Five Iron Golf to expand its brand presence beyond full-scale facilities. By entering smaller-footprint environments, the company can reach new consumer bases through established hospitality venues.

Five Iron Golf currently manages over 50 locations spread across 7 countries. The company aims to leverage this established footprint as it pivots toward a licensing model for smaller properties.

The players

Five Iron Golf

This company specializes in urban indoor golf experiences that combine simulation technology with hospitality services.

BrewDog

Founded in 2007, this multinational brewery and pub chain is the first partner to integrate the Five Iron Lounge platform.

Tilray Brands

This consumer goods company is currently exploring opportunities to incorporate its beverage brands into the Five Iron Golf experience.

The details

The licensing model enables operators to blend Five Iron branding, design, and simulation technology into their existing establishments. The format offers flexibility, allowing venues to choose between adding a few simulator bays or constructing a dedicated lounge area.

2007: BrewDog was founded.
September 29, 2026: The Five Iron Studio franchise model was announced.
October 8, 2026: The Five Iron Lounge licensing platform was announced.

Industry Dynamics

This move marks a broader shift in the entertainment sector toward asset-light expansion through licensing. By partnering with established hospitality chains, brands like Five Iron Golf can scale their reach without the capital intensity of building full-scale, company-owned venues.

Visitors to the Las Vegas BrewDog location will soon gain access to integrated indoor golf technology alongside traditional pub amenities. This collaboration expands the range of recreational options available to customers within a single nightlife destination.

The takeaway

The move suggests that hospitality brands are increasingly viewing indoor recreation as a way to boost dwell time and customer engagement. Consumers can expect to see more hybrid entertainment spaces as traditional bars and restaurants look to diversify their service offerings.