Wawa Has Initiated a New Sushi Test Program

The convenience store chain is currently offering fresh sushi rolls at select locations.

Updated on Oct. 8, 2026 in Japanese Food

Bold vector editorial illustration of a single plastic sushi tray on a clean shelf, representing a new retail food program. — Wawa has launched a pilot program to sell sushi rolls from the brand Sushi Soku at select store locations, aiming to expand its prepared-food offerings. AI Illustration. Upload story photo >

Live Poll

Would you buy fresh sushi from a convenience store if it were available?

Wawa has launched a pilot program to sell sushi rolls from the brand Sushi Soku at select store locations. The test includes six varieties of cooked rolls available in refrigerated grab-and-go cases.

Why it matters

The program reflects Wawa's commitment to testing new product categories to better meet the evolving needs of its customer base. The chain will use customer feedback from this trial to determine if sushi becomes a permanent fixture in its stores.

Wawa is offering six varieties of cooked sushi rolls prepared fresh locally and delivered to stores daily. These items are stocked exclusively within Express Grab & Go refrigerated cases.

The players

Wawa

Wawa is a prominent chain of convenience stores and gas stations that operates across the United States.

Hissho Sushi

Hissho Sushi is a culinary provider that specializes in the preparation and distribution of sushi products to retail and grocery partners.

The details

The sushi rolls are provided under the Sushi Soku brand, which is operated by Hissho Sushi. The products are prepared locally before being distributed to the participating convenience store locations.

Wawa confirmed the ongoing sushi test on October 7, 2026.

Culture Shift

This program aligns with the industry-wide shift toward offering premium fresh-prepared food in convenience retail environments. It marks a departure from traditional grab-and-go snacks, positioning Wawa alongside competitors that now feature specialized food counters.

Shoppers at participating locations can now access fresh, cooked sushi rolls as part of their standard stop. The availability of these items is currently limited to select stores, meaning customers should check their local Express Grab & Go cases for current stock.

The takeaway

Convenience store shoppers should watch for expanded fresh food options as retailers continue to test higher-end menu items. Trying new pilot offerings can be a cost-effective way to access high-quality prepared meals during a standard daily commute.