Samy Buys Atlanta Agency Get Engaged

The Atlanta-based creator and culture agency joins Samy in a deal valued at low nine-figures.

Updated on Nov. 3, 2026 in Advertising

Photograph of a mid-rise Atlanta office building with glass and red brick facade, framed by a leafy street tree under soft daylight. — Samy has acquired Atlanta-based creator agency Get Engaged in a low nine-figure cash-and-equity deal, with cofounder Alex Dermer becoming CEO. AI Illustration. Upload story photo >

Samy has acquired Atlanta-based Get Engaged, a social agency focused on creators, entertainment and culture. The deal was valued at low nine-figures, involving cash and equity, and exact financial terms were not disclosed.

Why it matters

The acquisition is aimed at advancing Samy's primary growth objective in the United States, with Get Engaged positioned to lead that expansion. Samy was also appointed agency of record for Grindr's U.S. and global influencer marketing following a competitive pitch.

The deal was valued at low nine-figures in cash and equity, with Get Engaged employing more than 120 people across Atlanta, New York, Nashville and Los Angeles. Exact financial terms were not disclosed.

The players

Samy

Samy is a global marketing agency with more than 1,200 employees and over 55 markets worldwide, operating across Europe and LATAM.

Get Engaged

Get Engaged is an Atlanta-based social agency focused on creators, entertainment and culture, founded in 2016.

Grindr

Grindr is a social networking app for LGBTQ+ users that selected Samy as agency of record for its influencer marketing.

The details

Get Engaged, founded in 2016, has done work for DoorDash, Perplexity, Raising Cane's and Universal Music Group. All three cofounders, Alex Dermer, Ben Hiott and Cam Fordham, will remain with the company, and Dermer becomes CEO.

Get Engaged was founded in 2016.
The acquisition by Samy was announced on November 3, 2026.

Market Landscape

The deal reflects agencies consolidating creator-focused capabilities to compete in influencer marketing, a segment where brands increasingly place budgets. Samy's move positions it to compete more directly for U.S. creator and culture accounts against other large marketing groups.

For brands in Atlanta and across the U.S., the consolidation may change which agencies they work with for creator and influencer campaigns. Marketers planning influencer budgets may find agency options shifting as Get Engaged folds into Samy's network.

The takeaway

Agency consolidation around creator marketing signals that influencer campaigns are becoming a core service rather than a side offering. Brands buying creator work may increasingly see large networks offering that expertise under one roof.