RaceTrac Launches Trac Media Group Retail Network
The new retail media network lets brands plan, buy and measure advertising across more than 600 RaceTrac convenience stores.
Updated on Nov. 3, 2026 in Advertising
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RaceTrac Inc. has launched Trac Media Group, a retail media network that connects advertisers with convenience store customers across digital and in-store channels. The network initially covers more than 600 RaceTrac locations.
Why it matters
The network gives brands a way to tie advertising spending directly to in-store and loyalty program purchasing data. RaceTrac plans to eventually extend the platform across its broader retail portfolio.
The network launched across more than 600 RaceTrac locations, a subset of the more than 850 RaceTrac and RaceWay stores RaceTrac operates. RaceTrac's roughly 1,200 Gulf-branded locations and more than 445 Potbelly shops are not yet included.
The players
RaceTrac Inc.
An Atlanta-headquartered convenience store and fuel retailer operating more than 850 RaceTrac and RaceWay locations, along with about 1,200 Gulf-branded stores and more than 445 Potbelly sandwich shops nationwide.
The details
Trac Media Group allows brands to plan, purchase and measure campaigns across fuel pumps, checkout areas and digital platforms. The network combines RaceTrac store traffic with purchasing insights from the RaceTrac Rewards loyalty program to measure campaign results against sales.
Timeline
November 3, 2026: Trac Media Group launch announced.
Future: Expansion of the network across RaceWay, Gulf and Potbelly is planned, with no date given.
Market Landscape
RaceTrac's network follows the retail media model that large grocery and big-box retailers have built by selling ad space in their stores and apps using shopper purchase data. Extending that model to convenience stores positions RaceTrac to compete for advertiser budgets alongside larger retail networks.
Advertisers gain a new channel to reach convenience store shoppers across more than 600 RaceTrac locations, with campaign results tied to sales. Customers of the RaceTrac Rewards program may see more advertising targeted to their purchase history.
The takeaway
Retail media networks are turning in-store traffic into an advertising product, and convenience chains are now part of that shift. Brands evaluating store-based campaigns can measure results against actual sales rather than impressions alone.
Further reading
For more on how brands buy space in stores and apps, see Advertising coverage from Atlanta.
Source note: This article includes information reported by Mass Market Retailers.
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