Home Depot Becomes Hawks Arena Partner
The home improvement retailer is now the official home improvement partner of the Atlanta Hawks and State Farm Arena under a multi-year agreement.
Updated on Nov. 4, 2026 in Home Renovation
The Home Depot has become the official home improvement partner of the Atlanta Hawks and State Farm Arena under a multi-year agreement. The partnership expands the retailer's presence at the venue through static and digital signage.
Why it matters
The agreement is intended to enhance the fan experience at the arena in Atlanta. It also includes programs introducing local students to high-demand careers.
The signage package includes a 200-level impact board along with LED courtside and concourse-level exposure at State Farm Arena. The agreement is multi-year, but its length and financial terms were not specified.
The players
The Home Depot
A major American home improvement retailer headquartered in Atlanta that operates large-format stores across the United States.
Atlanta Hawks
The National Basketball Association franchise based in Atlanta that plays its home games at State Farm Arena.
State Farm Arena
The downtown Atlanta multipurpose venue that serves as home to the Atlanta Hawks.
The details
The Home Depot's presence at the arena will expand through static and digital signage, including the 200-level impact board. The partnership also includes programs introducing local students to career paths in high-demand fields.
Timeline
November 4, 2026: Partnership announced
Home Improvement Meets Sports Marketing
Retailers such as The Home Depot increasingly secure official-partner status with professional sports venues to reach local fans. This arrangement follows a widespread pattern in which home improvement brands tie their visibility to arena signage and youth career programs.
Atlanta-area fans attending games at State Farm Arena will see the expanded Home Depot signage on courtside LED displays and concourse areas. Local students may also gain access to the partnership's career programs.
The takeaway
The partnership shows how home improvement brands are linking their names to Atlanta's sports and youth programming. Readers interested in home projects can follow Home Renovation for related guidance.
Further reading
For more on the home improvement side of this partnership, explore Home Renovation coverage.
Source note: This article includes information reported by Digital Signage Today.
