Dominican Republic Launched Feel Dominican Republic Campaign
The Ministry of Tourism introduced its new Siente RD promotional initiative during an event at the Four Seasons Hotel Miami.
Updated on Sept. 29, 2026 in Central America
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On September 9, 2026, the Ministry of Tourism officially launched the Siente RD campaign in Miami. The initiative is being promoted to U.S. travelers as Feel Dominican Republic.
Why it matters
This campaign represents a strategic shift toward emphasizing human connection and the intangible experiences available to visitors. It serves as a modern variant of the country's existing tourism marketing framework.
The initiative functions as a localized marketing extension of the broader The Dominican Republic Has It All tourism program. The launch specifically targeted U.S. markets through an activation event held in Miami.
The players
Ministry of Tourism
This is the Dominican Republic government body responsible for the planning, direction, and promotion of national tourism activities.
The details
The campaign is designed to move beyond traditional landscape marketing by highlighting the personal and emotional aspects of travel. Unveiled at the Four Seasons Hotel Miami, the branding invites visitors to engage with the destination through authentic, human-centric experiences.
Timeline
The Ministry of Tourism launched the campaign on September 9, 2026.
Travel Outlook
This campaign follows a shift in regional tourism marketing where destinations are increasingly moving away from generic imagery toward emotional storytelling. It aligns with broader global trends that favor personalized travel narratives over traditional high-season volume drives.
Travelers planning visits to the Dominican Republic can expect to see new branding materials that emphasize cultural engagement and local interaction. These marketing shifts may influence how visitors identify specific activities or experiences during their trip planning.
The takeaway
The campaign signals that the tourism sector is prioritizing intangible visitor experiences over simple visual promotion. Potential travelers should look for these new emotional themes when researching future itineraries to the country.
Further reading
Discover more about the region by exploring the Central America travel section.
Source note: This article includes information reported by Dominican Republic One.
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