SIRO Will Open First U.S. Hotel in Miami by 2030
Kerzner International plans to build a wellness-focused mixed-use tower in Miami’s Brickell district by 2030.
Updated on Sept. 23, 2026 in Hotels
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Kerzner International has signed an agreement to develop the first SIRO brand hotel and residence project in the United States. Slated to open in 2030, the property will be located in the Brickell district of Miami.
Why it matters
The brand intends to cater to the growing number of travelers who prioritize wellness and physical performance. By integrating fitness and recovery labs into the property, the company aims to meet the evolving demands of health-conscious guests.
The upcoming facility will feature up to 180 hotel rooms and 350 SIRO branded residences. These units are being designed as part of a mixed-use development situated in the Miami Brickell district.
The players
Kerzner International
This global developer is known for operating luxury hotel brands, including One&Only and Atlantis resorts.
13th Floor Investments
This Miami-based firm specializes in real estate investment and development projects across South Florida.
Forse Holdings
This real estate development firm is collaborating with partners to execute the new Brickell project.
The details
Kerzner International is partnering with Miami-based 13th Floor Investments and Forse Holdings to deliver the project, which will include specialized fitness and recovery labs. The Miami site marks a significant market expansion following the success of similar properties in Dubai and Montenegro.
Timeline
February 2024: SIRO One Za'abeel opened in Dubai.
May 2025: SIRO Boka Place opened in Montenegro.
2030: The SIRO Brickell hotel and residences are expected to open.
Travel Outlook
The expansion reflects a broader trend of wellness-focused hospitality emerging in major urban centers. As the travel industry shifts toward performance-oriented accommodations, brands are increasingly looking to establish permanent footprints in high-density luxury markets like Miami.
Future travelers looking for performance-oriented lodging will find a new option in the Brickell district by 2030. The project aims to provide proximity to the area's business and transit hubs, simplifying travel logistics for performance-focused visitors.
The takeaway
The rise of wellness-centric hotels suggests a lasting change in how travelers seek to maintain their health routines while away from home. Travelers should look for properties that offer integrated recovery tools as these amenities become standard in the luxury hotel sector.
Further reading
For more information on the evolving lodging market, visit our Hotels section.
Source note: This article includes information reported by Hotel Online.
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