U.S. INDUSTRY

U.S. Advertising News

This section covers the advertising and marketing services industry in the United States — agencies, ad-technology platforms, media buying and the brand decisions that generate news. Reporting takes in both the business and the output of the sector.

Cash App, Chewy Drop Jennifer Welch Podcast

Cash App, Chewy Drop Jennifer Welch Podcast

Four companies ended sponsorships of the podcast I've Had It after backlash over a November 5 episode that mocked Charlie Kirk.

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Spending shifts across channels, holding company earnings, ad-technology platform changes, brand campaigns that generate wider attention, media buying trends and measurement developments are the recurring subjects in this coverage. New York and Los Angeles are the centers of the U.S. advertising industry, and agency, platform and media buying news from those markets drives most of the national coverage. Digital advertising's share of total spending has made platform policy changes — on targeting, attribution and data access — a standing subject that runs alongside traditional agency and brand news. Upfront and scatter market negotiations set the terms of broadcast and streaming ad spending each year and generate a concentrated window of industry coverage in the spring.