Forrester Names Wpromote Strong Performer in Media Services
Wpromote earned top scores across five criteria in Forrester's Q4 2026 evaluation of media management providers.
Updated on Nov. 5, 2026 in Advertising
Forrester named Wpromote a Strong Performer in The Forrester Wave: Media Management Services, Q4 2026, which evaluated 12 providers. Wpromote received the highest possible scores in media planning, communications strategy, agentic media buying, search and answer engine optimization, and vision.
Why it matters
The evaluation offers an independent benchmark for agencies that manage media budgets for growth marketers in North America. Wpromote also elevated Ian Grody to global chief creative officer in October, consolidating creator and performance creative work under one leader.
Forrester evaluated 12 providers across 19 criteria in the Q4 2026 Wave. Wpromote's agentic media buying pilots reported a 35% reduction in cost per shopper, though the extraction does not say how many campaigns or markets the pilots covered.
The players
Forrester
Forrester is a global research and advisory firm whose Forrester Wave reports rate technology and service providers against published criteria.
Wpromote
Wpromote is a performance marketing agency that manages paid media, search, and creative work for brands.
Ian Grody
Ian Grody is a creative leader who was elevated to global chief creative officer at Wpromote in October 2026.
The details
Forrester's assessment covered media planning, content and creative services, technology implementation, measurement and optimization, innovation, and talent strategy. Wpromote's Care Index, developed with Northwestern University, links brand affinity to commercial performance.
Timeline
October 2026: Wpromote elevated Ian Grody to global chief creative officer.
Q4 2026: Forrester published The Forrester Wave: Media Management Services.
Market Landscape
Forrester's Q4 2026 Wave adds agentic media buying as a formal evaluation criterion alongside traditional planning and creative capabilities. Wpromote's top scores in that category position it against rival agencies competing to automate buying decisions.
Marketing teams that hire media agencies can use Forrester's published ratings to compare providers on agentic buying and measurement. Brands weighing agency contracts may see the criteria become a standard reference point in vendor selection.
The takeaway
Agencies that can show measurable cost gains from automated buying are likely to draw more attention from brands in the coming budget cycle. Marketers reviewing vendors should ask for the same measurement criteria Forrester used.
Further reading
Explore more industry coverage in Advertising for context on how agencies are adopting agentic media tools.
Source note: This article includes information reported by Adweek.
