Old Navy Launches Holiday Campaign With Star Cast
The retailer's new spot features Alan Cumming, Meg Stalter and other celebrities in a 'Jingle Jet' flight setting.
Updated on Nov. 5, 2026 in Advertising
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Do you plan to do most of your holiday clothes shopping at Old Navy this year?
Old Navy has launched its holiday campaign, featuring Alan Cumming and Meg Stalter as flight crew alongside Paris Hilton, Charli D'Amelio, True Whitaker and Vidya Gopalan. The ad spotlights fashions starting at $7.99 and ends with the tagline 'More Merry For Your Money.'
Why it matters
The campaign arrives after a recent sales slump, as Old Navy works to shift its marketing strategy under new leadership. Michael Francis became Old Navy CEO on Nov. 2.
Gap Inc. comparable sales were down 1% year over year in the second quarter of 2026, with Old Navy down 4% while the Gap brand rose 10%. Featured Old Navy fashions start at $7.99.
The players
Old Navy
Old Navy is a value-focused fashion retail brand owned by Gap Inc. that markets family apparel across the United States.
Gap Inc.
Gap Inc. is a multinational clothing retailer that owns the Gap, Old Navy and Banana Republic brands.
The details
The 'Jingle Jet' spot was created with Old Navy's in-house team and agency BBH USA and directed by Adam & Dave, with Autumn Durald Arkapaw as director of photography. Paris Hilton, Charli D'Amelio, True Whitaker and Vidya Gopalan and her family appear as passengers.
Timeline
Nov. 2: Michael Francis became Old Navy CEO.
Nov. 3: Gap rolled out its 'Give Your Gift' campaign.
Nov. 19: Gap Inc. releases third quarter earnings.
Market Landscape
Gap Inc.'s Q2 2026 results show Old Navy comparable sales down 4% while the Gap brand rose 10%, placing the value-focused banner in a weaker position within the company's portfolio. The holiday push is a direct response to that divergence in brand performance.
Shoppers can find featured Old Navy fashions starting at $7.99 as the holiday campaign runs. The campaign highlights value pricing for families buying seasonal clothing.
The takeaway
Retailers facing uneven performance across their brands often use high-profile holiday advertising to reset consumer attention. Shoppers comparing holiday apparel prices can check current starting points on each brand's site.
What happens next
Gap Inc. will release its third quarter earnings on Nov. 19, which will show whether the campaign has affected comparable sales.
Further reading
Explore more on Advertising to see how retailers like Old Navy shape holiday marketing.
Source note: This article includes information reported by Marketing Dive.
Live Poll
Do you plan to do most of your holiday clothes shopping at Old Navy this year?
