Bonobos Launches Holiday 2026 Campaign With Skyler Gisondo

The "Dashing Through the Holidays" campaign features actor Skyler Gisondo in seasonal scenarios and highlights holiday menswear styles.

Updated on Nov. 2, 2026 in Men’s Clothing

Gouache-painted editorial illustration of a folded oxblood sweater and camel overcoat draped over a wooden chair in warm light. — Bonobos launched its Holiday 2026 "Dashing Through the Holidays" campaign starring actor Skyler Gisondo, featuring limited edition sweaters, chinos, and velvet blazers. AI Illustration. Upload story photo >

Live Poll

Do you plan to buy new clothes for this year's holiday season?

Bonobos launched its Holiday 2026 campaign, "Dashing Through the Holidays," starring actor Skyler Gisondo, across its digital and social channels. The campaign showcases limited edition sweaters, chinos, wool overcoats and velvet blazers for holiday dinners, parties and New Year's Eve.

Why it matters

The campaign positions Bonobos' seasonal collection for the holiday shopping period, with the brand's products available through its own website, retail stores and Nordstrom. It also pairs the brand with Gisondo, who is currently appearing in A24's "Primetime" and is set for the upcoming release of "Focker-In-Law."

Bonobos operates 48 Guideshop locations across the US, and the collection is sold through Bonobos.com, Nordstrom stores and Nordstrom online. The campaign's reach and sales impact were not disclosed.

The players

Bonobos

Bonobos is a men's clothing brand known for its chinos, suits and casual apparel sold online and through physical Guideshop locations.

Skyler Gisondo

Skyler Gisondo is an American actor who currently appears in A24's "Primetime" opposite Robert Pattinson.

The details

The campaign follows Gisondo through a busy seasonal calendar, including passing off a store-bought pie as homemade, with sets that combine painted backdrops and dimensional props. Featured styles include Limited Edition Sweaters, The Original Chino, The Italian Wool Overcoat and the Jetsetter Velvet Blazer and Pant.

November 2, 2026: Bonobos launches the Holiday 2026 campaign across its digital and social channels.
Thanksgiving 2026: "Focker-In-Law," the fourth "Meet the Parents" installment starring Gisondo, is set to premiere.

Style Context

The campaign's timing ties Bonobos' holiday marketing to the Thanksgiving premiere of "Focker-In-Law," the fourth installment of the "Meet the Parents" franchise. Pairing the brand with a performer whose project is releasing during the same holiday window places the campaign within a broader trend of menswear marketing built around seasonal entertainment tie-ins.

Shoppers can buy the featured sweaters, chinos, overcoats and velvet blazers through Bonobos.com, at Bonobos' 48 US Guideshop locations, or at Nordstrom stores and online. The velvet blazer and pant are positioned for holiday dinners, parties and New Year's Eve.

The takeaway

Holiday menswear is increasingly marketed through seasonal lifestyle storytelling, so shoppers planning holiday outfits can look to dressier pieces like velvet blazers and wool overcoats for end-of-year events.