Banana Republic Unveils Holiday 2026 Campaign With Ella Hunt

Actress Ella Hunt stars in the new campaign featuring a collection inspired by archival knitwear.

Updated on Oct. 28, 2026 in Accessories

Banana Republic Unveils Holiday 2026 Campaign With Ella Hunt

Live Poll

Do you typically adjust your holiday shopping plans based on new seasonal marketing campaigns?

Banana Republic has launched its Holiday 2026 marketing campaign starring actress and musician Ella Hunt. The new collection highlights seasonal pieces captured through festive gatherings and outdoor adventures.

Why it matters

The brand is leaning into its design heritage by reviving aesthetic elements from previous decades to appeal to modern shoppers. By integrating curated accessories from external partners, the company aims to offer a comprehensive holiday gifting experience.

The collection features 100% cashmere premium essentials and Fair Isle sweaters modeled after designs from 1992 through 2002. It also incorporates products from external brands including Timex, Breda, Louise Damas, and Brigitte Tanaka.

The players

Banana Republic

An American apparel and accessories retailer known for its professional and lifestyle clothing.

Ella Hunt

A British actress and musician who stars in the brand's latest seasonal marketing campaign.

The details

The collection utilizes high-end materials such as wool, suede, and shearling to construct items like the Wood Alpine Bomber and the Shearling Rancher Jacket. It rounds out the assortment with the Drape Midori Sweater Dress and the Rocky Mountain Handknit Sweater.

The archival designs inspiring the current Fair Isle collection originated between 1992 and 2002.
The new marketing campaign officially debuts for the Holiday 2026 season.

Culture Shift

The strategy follows the 1990s archival revival trend by reintroducing classic patterns to a modern consumer base. This shift highlights how heritage aesthetics remain a primary driver for fashion brands looking to establish authority in the competitive holiday market.

Shoppers can expect these items to be available for purchase as the brand positions them for holiday gifting and festive seasonal wear. Consumers should note the shift toward archival patterns like Fair Isle as a defining aesthetic for their winter wardrobe planning.

The takeaway

Embracing heritage designs can provide a timeless quality to seasonal wardrobes while offering a bridge between classic fashion and contemporary utility. Readers may look for similar vintage-inspired pieces in their own closets to refresh their seasonal style without making new purchases.