Irina Shayk Stars in New Donna Karan Holiday Campaign
The 2026 holiday collection showcases sophisticated evening wear and signature accessories.
Updated on Oct. 28, 2026 in Fashion
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Donna Karan New York has unveiled its 2026 holiday campaign featuring model Irina Shayk. The visuals, captured by photographer Mert Alas, highlight the brand's latest seasonal arrivals.
Why it matters
The campaign marks a significant seasonal push for the label, showcasing core pieces that define its holiday aesthetic. By leveraging a high-profile model, the brand aims to bolster its visibility ahead of the year-end shopping rush.
The new holiday collection features apparel including a belted leather trench, a strapless leather sheath, a V-neck cocktail dress, and a sequin gown. Available accessories in the lineup include the Bridgehampton Tote and the Cashmere clutch.
The players
Irina Shayk
A world-renowned model who frequently collaborates with luxury fashion houses for major global campaigns.
Donna Karan New York
An iconic American fashion house known for its sophisticated, urban aesthetic and ready-to-wear luxury collections.
Mert Alas
A prominent fashion photographer known for his high-end editorial work and celebrity portraits.
Trey Laird
A creative director specialized in fashion advertising and brand strategy for luxury lifestyle companies.
Jessica Diehl
A high-profile stylist who works with luxury brands to define their visual identity in global campaigns.
The details
Creative director Trey Laird and stylist Jessica Diehl collaborated to craft a sophisticated look for the campaign, which portrays Shayk in golden hour lighting. The full collection is now available for purchase through the official brand website and select retail partners worldwide.
Timeline
The holiday campaign features dark sophisticated looks designed for the Fall 2026 season.
The campaign officially launched across social media channels on Wednesday, October 28, 2026.
Culture Shift
This campaign follows the industry trend of launching holiday collections via high-production digital visual storytelling to engage customers on social media. Luxury brands are increasingly prioritizing cinematic digital visuals to bridge the gap between traditional retail and modern consumer habits.
Customers can now view and purchase the new holiday collection, including the featured leather trench and sequin gown, through the brand website. The campaign serves as a visual guide for those looking to incorporate high-end, sophisticated styles into their upcoming holiday wardrobe.
The takeaway
The collection focuses on versatile pieces that transition from cocktails to evening events, reflecting a shift toward wearable luxury. Readers looking to refresh their holiday wardrobe should prioritize these staple items early in the season to ensure availability.
Further reading
Discover more seasonal trends in the United States Fashion section.
More information
To shop the new arrivals, visit the Donna Karan collection online shop.
Live Poll
Do high-profile fashion campaigns influence which brands or clothing you choose to buy?
