Skims Faces Fan Backlash Over Retro Holiday Campaign
The new holiday collection photos featuring the Kardashian sisters draw criticism for a creepy aesthetic.
Updated on Oct. 28, 2026 in Celebrities
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Skims is facing public criticism following the release of a new Christmas campaign featuring Kim, Khloe, Kourtney, Kylie, and Kendall Kardashian. The photoshoot, which utilizes a 1970s retro home aesthetic, has been described by fans as creepy.
Why it matters
The brand is under scrutiny as it prepares for its seasonal sales push, highlighting the delicate balance between high-concept marketing and consumer reception. The controversy coincides with intense public focus on the sisters.
The Skims holiday campaign launches October 29, 2026, following a surge of attention surrounding the family. The campaign follows the October 27, 2026, release of the biography Citizen Kim.
The players
Skims
This shapewear and apparel brand was founded by Kim Kardashian and has become a dominant force in the retail fashion industry.
Kim Kardashian
She is a reality television star and entrepreneur who is the subject of the new biography Citizen Kim.
The details
The campaign features the five sisters posed in a deadpan style inside a home decorated with 1970s retro furniture. The brand utilized an Instagram post to promote the collection to its followers.
Timeline
October 27, 2026: The biography Citizen Kim is released.
October 29, 2026: The Skims Holiday Shop opens for business.
Industry Dynamics
This campaign follows a pattern set by the recent release of Citizen Kim, maintaining high levels of public discourse surrounding the sisters. Such high-profile celebrity marketing efforts continue to define the modern retail landscape through viral social media engagement.
Consumers looking to shop the new holiday collection can access the items starting October 29, 2026. Interested buyers should monitor the official brand website for the opening of the digital storefront.
The takeaway
Brands often experiment with bold, stylized aesthetics to drive holiday traffic. Consumers should evaluate whether such marketing strategies align with their personal aesthetic preferences before participating in seasonal sales events.
Further reading
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Source note: This article includes information reported by News.
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