JAKKS Pacific to Expand Simpsons Line for 2027
The toy manufacturer and costume brand plan a massive product rollout to coincide with the upcoming film.
Updated on Oct. 28, 2026 in Animation
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JAKKS Pacific and Disguise will launch an expanded collection of toys, costumes, and collectibles in 2027. The product release is timed to support a new The Simpsons theatrical film from 20th Century Studios arriving September 3, 2027.
Why it matters
This merchandise expansion capitalizes on the enduring popularity of the franchise, which has maintained a pop culture presence for three decades. The new items align with the theatrical release to drive engagement across toy and apparel retail markets.
JAKKS Pacific plans to introduce a new 5-inch collector figure line in spring 2027. Disguise will also debut its first inflatable costume series alongside infant and toddler-sized offerings.
The players
JAKKS Pacific
This company is a leading designer and manufacturer of toys and consumer products based in the United States.
Disguise
Disguise is a prominent costume brand that creates licensed apparel for a global market.
20th Century Studios
This major film production studio is responsible for the distribution and creation of the upcoming Simpsons theatrical project.
The details
The upcoming collection features new designs and materials inspired by iconic characters, with specialized releases for the Treehouse of Horror line. Products include a dedicated figure and plush series specifically tied to the narrative of the new film.
Timeline
A 5-inch collector figure line launches in spring 2027.
The new theatrical film debuts on September 3, 2027.
Industry Dynamics
This strategy follows a standard Hollywood model of aligning physical toy releases with major theatrical event windows to maximize consumer interest. It reflects a shift toward deep-catalog franchise management where legacy characters are refreshed with modern materials to maintain relevance.
Fans can expect to find the new costumes and toys in retail stores throughout the United States starting in 2027. The availability of infant and toddler costume sizes provides new options for younger fans to participate in the franchise's merchandise ecosystem.
The takeaway
Retailers and collectors should monitor specific seasonal preview events to determine exact launch dates for premium items. Planning purchases around the September 2027 film premiere may help fans secure limited-edition figures before they potentially sell out.
Further reading
Explore more upcoming releases in the Animation section.
Source note: This article includes information reported by The Toy Book.
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