Oprah Drops Softies From 2026 Favorite Things
Softies, a Minnesota pajama maker, is absent from Oprah Winfrey's 2026 Favorite Things list after nine consecutive years.
Updated on Nov. 13, 2026 in Home Cleaning
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Oprah Winfrey released her 2026 Favorite Things list without Softies, which had appeared on the list for nine consecutive years. The Edina, Minnesota-founded company sells moisture-wicking pajamas and lounge wear.
Why it matters
The omission ends a long run of featured placement for a family-owned company whose product line grew out of a personal need during a leukemia treatment. Favorite Things selections can influence consumer demand for featured brands.
Softies appeared on Oprah's Favorite Things list for nine consecutive years before its absence in 2026. The company's first listing followed a 2017 discovery at a four-day tradeshow, and the reasons for its omission have not been publicly explained.
The players
Oprah Winfrey
Oprah Winfrey is a media executive and television personality known for her annual Favorite Things lists that influence consumer product attention.
Softies
Softies is a family-owned Minnesota company that sells moisture-wicking pajamas and lounge wear and maintains a list of products Oprah has featured.
The details
Oprah Winfrey released her 2026 Favorite Things list, which does not include Softies' moisture-wicking pajamas and lounge wear. Softies was founded in 2006 in a basement in Edina, Minnesota, by Dennis Murphy after his wife Peggy experienced heavy night sweats during leukemia treatment.
Timeline
2006: Softies is founded in an Edina, Minnesota basement.
2017: Oprah's team discovers Softies at a tradeshow and approaches CEO Tim Murphy.
2026: Oprah releases her Favorite Things list without Softies.
Season Trajectory
Oprah Winfrey's Favorite Things list has long been a recurring showcase for consumer brands, and Softies' nine-year run made it one of its more consistent featured products. The 2026 omission breaks that pattern for a company that grew from a Minnesota basement into a national product line.
Readers shopping for moisture-wicking sleepwear may find Softies no longer carries the Oprah endorsement that accompanied its previous nine years of listings. Shoppers comparing bedding and loungewear brands can rely on product specifications and reviews rather than the Favorite Things list.
The takeaway
Featured-product lists can change from year to year, so readers comparing sleepwear and loungewear should weigh materials, fit and price alongside any single endorsement.
Further reading
Explore more Home Cleaning coverage for context on everyday household products and brands.
Source note: This article includes information reported by News Talk 1340 KROC-AM.
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