Kardashian's $148 Advent Calendar Draws Viral Criticism
A TikTok unboxing of SKIMS' twelve-day accessories calendar has drawn more than 34 million views and sharp commentary on its price.
Updated on Nov. 7, 2026 in Fashion
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Do you think a $148 holiday accessories gift set is worth the price?
A TikTok user uploaded an unboxing video of Kim Kardashian's SKIMS Accessories Advent Calendar, which retails for $148. The video has drawn more than 34 million views and widespread online criticism of the product's price.
Why it matters
The calendar's price has become a flashpoint in online debate about what consumers pay for branded accessories. For shoppers in the United States, the reaction highlights how social media unboxings can shape perceptions of luxury-branded holiday products.
The advent calendar retails for $148 and contains twelve daily pockets with items including bra straps, scrunchies, a teddy bear keychain, hair clips, a comb, and a foam squishy. The unboxing video has more than 34 million views, while the top two critical comments have about 1 million likes each.
The players
Kim Kardashian
Kim Kardashian is a reality television personality and businesswoman who co-founded the shapewear brand SKIMS.
The details
The creator opened each of the calendar's twelve pockets in sequence and filmed the contents before posting the video to TikTok. Commenters argued the $148 price far exceeded the value of the items inside, and the criticism spread alongside the video's views.
Timeline
The unboxing video went viral on TikTok; the source does not give a precise date for the upload.
Culture Shift
The viral reaction fits a broader pattern in which TikTok unboxing videos shape consumer scrutiny of celebrity-branded merchandise, with prices judged publicly by viewers before purchases are made.
Shoppers weighing a $148 holiday accessories set can compare the listed contents against the price before buying. The episode is a reminder to check item-by-item value when considering branded advent calendars.
The takeaway
Price judgments on viral product videos often focus on the value of individual items, so buyers comparing advent calendars can tally contents against cost before purchasing.
Further reading
For more on how trends like this play out in apparel, see Fashion.
Live Poll
Do you think a $148 holiday accessories gift set is worth the price?
