Oprah's 2026 Favorite Things Features Smartwool Base Layer
The 79-item list, marking the 30th anniversary of the franchise, includes a $125 merino wool base layer from the Colorado-founded brand.
Updated on Nov. 12, 2026 in Women’s Clothing
Oprah's 2026 Favorite Things list includes Smartwool's Classic Thermal Merino Base Layer Crew, made from 100% merino wool and sold in men's and women's styles for $125. The full list of 79 gifts is available through Oprah Daily and Amazon's Oprah's Favorite Things storefront.
Why it matters
The annual list is a widely followed holiday shopping guide, and its inclusion of a specific apparel item directs consumer attention toward that product. For shoppers in the United States, the list offers a single curated source for gift ideas during the holiday season.
The 2026 list contains 79 gifts across the 30-year run of the franchise, and the Smartwool base layer is priced at $125 in men's and women's styles. The source does not report sales volumes or how demand for the product has changed since its inclusion.
The players
Oprah Winfrey
Oprah Winfrey is a media executive and talk show host whose Favorite Things list has been an annual holiday shopping guide for three decades.
Smartwool
Smartwool is an outdoor apparel brand founded in Steamboat Springs, Colorado, in 1994 and now owned by VF Corp.
The details
Smartwool's Classic Thermal Merino Base Layer Crew is sold on the brand's website and on Amazon. The list is also featured in Oprah Daily's print holiday edition, which reaches newsstands nationwide on Nov. 17, and a holiday episode of The Oprah Podcast released Nov. 12 features Winfrey giving gifts from the list to caregivers.
Timeline
Nov. 12, 2026: Holiday episode of The Oprah Podcast released, featuring list gifts given to caregivers.
Nov. 17, 2026: Oprah Daily print holiday edition reaches newsstands nationwide.
Season Trajectory
The 2026 list marks three decades of the Favorite Things franchise, a recurring holiday shopping guide that has featured consumer products across many categories. Its continued use as a seasonal benchmark places apparel such as Smartwool's base layer alongside gifts that have appeared on prior editions.
Shoppers considering the Smartwool base layer can buy it directly from Smartwool's website or on Amazon at $125. The product's 100% merino construction is a practical option for those seeking a warm base layer for cold-weather wear.
The takeaway
Holiday gift guides can help shoppers identify specific products, but readers should compare prices and materials across retailers before buying. Checking the product's fiber content and care instructions is a practical step when choosing apparel as a gift.
Further reading
For more holiday apparel picks, browse Women's Clothing coverage on Wisevoter.
Source note: This article includes information reported by ColoradoBiz.
