Sprouts Launches Purple Sweet Potato Pie
The exclusive bakery pie, made with Frieda's Produce, is drawing social media praise for its less sweet, purple-hued flavor.
Updated on Nov. 12, 2026 in Desserts
Sprouts Farmers Market is selling a purple sweet potato pie made in collaboration with purveyor Frieda's Produce. The 20-ounce pie is sold in the bakery section for $7.99 and is exclusive to Sprouts.
Why it matters
The pie gives shoppers a less sweet alternative to traditional sweet potato pies, and commenters on social media have praised it as among the best they have tasted. Social media enthusiasm may lead to the pie selling out.
The 20-ounce pie is sold in Sprouts' bakery section for $7.99 and is exclusive to Sprouts stores in 25 states. Purple sweet potatoes used in the pie are sold separately at select grocers, including H Mart, but the finished pie is not.
The players
Sprouts Farmers Market
Sprouts Farmers Market is a grocery chain with locations in 25 U.S. states, known for its focus on fresh produce and natural foods.
Frieda's Produce
Frieda's Produce is a specialty produce company that supplies unusual fruits and vegetables, including purple sweet potatoes, to grocery retailers.
The details
The pie is flavored with vanilla extract, cinnamon, nutmeg and cloves, and sweetened with cane sugar and sweetened condensed milk. Its purple color comes from anthocyanins in purple sweet potatoes, which are starchier and less sweet than orange varieties.
Timeline
Article about the pie published November 12, 2026.
Roadmap
The pie extends the rising retail presence of purple sweet potatoes, which Frieda's Produce supplies to grocers including H Mart, into prepared bakery goods. It moves the ingredient from raw produce into a finished dessert sold under a single grocery brand.
Shoppers at Sprouts stores in states including California, Arizona, Colorado, Florida and Texas can buy the pie in the bakery section for $7.99. Because the pie may sell out after social media attention, those interested may need to check availability before visiting.
The takeaway
A less sweet, vegetable-based dessert can be a practical option for readers who want to try something different at the holidays. Checking bakery availability before a store visit can help avoid disappointment if demand runs high.
Further reading
Explore more on Desserts to find other sweet treats in this category.
Source note: This article includes information reported by The Takeout.
