Reese's Pie for Thanksgiving Goes on Sale November 16
The Hershey Company's limited-time Reese's Pie returns online at $49.99 per pie with a two-per-order limit.
Updated on Nov. 12, 2026 in Desserts
The Hershey Company will begin online sales of its Reese's Pie for Thanksgiving 2026 at 9 a.m. ET on November 16 at shop.hersheys.com. The pie is priced at $49.99, with purchases limited to two per order and sold first-come, first-served while supplies last.
Why it matters
The pie was first offered as a limited-time item in 2021 and sold out quickly, so the limited quantities and order cap may again shape how many shoppers are able to buy one. Consumers who want a pie for the holiday will need to be ready when sales open.
The Reese's Pie is priced at $49.99 and limited to two per order, with sales running on a first-come, first-served basis while supplies last. The total number of pies being produced for the 2026 release was not disclosed.
The players
The Hershey Company
The Hershey Company is a major American confectionery manufacturer and is listed on the Candy Industry Global Top 100 Candy Companies list. It produces the Reese's brand and released the Reese's Pie for the 2026 Thanksgiving season.
The details
The Reese's Pie has been offered in limited quantities at select club locations and is now sold online through shop.hersheys.com. Consumers can join a waitlist on the Hershey website to receive a reminder before the online launch.
Timeline
2021: Reese's Pie first introduced as a limited-time offer.
November 16, 2026, 9 a.m. ET: Online sales open at shop.hersheys.com.
Seasonal Launch
The 2026 release repeats the limited-time Thanksgiving model Hershey first used when the Reese's Pie debuted in 2021 and sold out quickly. Its scarcity-driven rollout, with a price of $49.99 and a two-per-order cap, follows that earlier pattern.
Shoppers who want the pie should be online at 9 a.m. ET on November 16, since sales are first-come, first-served while supplies last. Each order is capped at two pies, so a buyer planning to serve a larger group may need to plan other dessert options.
The takeaway
Because the Reese's Pie sold out quickly in 2021 and is limited to two per order this year, holiday dessert planners should set a reminder for the November 16 launch and have a backup dessert ready.
What happens next
Online sales of the Reese's Pie open at 9 a.m. ET on November 16, 2026, at shop.hersheys.com.
Further reading
For more holiday sweets, browse our Desserts coverage.
