M&M's Launches Holiday Blend Collection

Mars' M&M's brand and Warner Bros. Global Consumer Products released a limited-edition candy collection based on three holiday films.

Updated on Nov. 4, 2026 in Consumer Goods

Loose multicolored candies spill from an open kraft paper bag onto a wooden surface beside evergreen sprigs and a pinecone in warm holiday light. — M&M's and Warner Bros. Global Consumer Products released a limited-edition Holiday Blend candy collection on November 4, 2026, inspired by three holiday films. AI Illustration. Upload story photo >

Mars' M&M's brand released the limited-edition M&M's Holiday Blend Collection, inspired by "A Christmas Story," "National Lampoon's Christmas Vacation," and "Elf." The collection is available now at retailers nationwide, while supplies last.

Why it matters

The release ties a seasonal candy product to popular holiday film franchises through a partnership with Warner Bros. Global Consumer Products. Limited-edition releases like this one aim to drive holiday shopping traffic for the brand.

The source provides no quantitative financial or operational metrics for the release. The collection is a limited run sold at retailers nationwide with no stated unit count, price, or sales target.

The players

Mars

Mars is a privately held American multinational confectionery and food company that owns the M&M's brand.

Warner Bros. Global Consumer Products

Warner Bros. Global Consumer Products is the consumer products division of Warner Bros., which licenses film franchises for merchandise and promotional partnerships.

The details

The M&M's Holiday Blend Collection was released on November 4, 2026, with Warner Bros. Global Consumer Products as a partner. The three films referenced are "A Christmas Story," "National Lampoon's Christmas Vacation," and "Elf."

November 4, 2026: M&M's Holiday Blend Collection released at retailers nationwide.

Season Trajectory

Limited-edition seasonal confectionery built around licensed holiday films follows a recurring pattern in the consumer goods calendar. This release extends that pattern by pairing a mass-market candy brand with three established holiday film titles.

The collection is sold at retailers nationwide while supplies last, so shoppers who want it for the holidays will need to buy it before it sells out. The source does not state a price, so budget impact cannot be determined from the release.

The takeaway

Limited-edition holiday products are typically available only for a short period, so shoppers interested in the collection should check retailers early. Checking current retailer listings is the most practical way to confirm availability.