Chili's Sells Nearly 30 Million Margaritas
The chain's margarita volume and a new monthly subscription program highlight its drink-focused strategy.
Updated on Nov. 8, 2026 in Cocktails
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Chili's sold nearly 30 million margaritas in 2025, with frozen drinks accounting for 25% of margarita sales. The chain has also launched a Margarita of the Month Club, which began in February 2026.
Why it matters
The figures show margaritas are a central draw for Chili's guests, according to the chain's marketing director. The monthly club adds a recurring, low-cost way for customers to keep returning.
Chili's sold nearly 30 million margaritas in 2025, and frozen drinks account for 25% of those sales. The Margarita of the Month is priced at $6, while premium-pour margaritas cost $10 to $12.
The players
Chili's
Chili's is a casual dining restaurant chain known for its full bar and frozen margaritas, which have been on its menu since 1975.
The details
Chili's has offered frozen margaritas since 1975 and has a full bar. In 2025 the chain launched a line of premium-liquor frozen margaritas, and in February 2026 it introduced the Margarita of the Month Club, where members collect a digital badge for each monthly margarita.
Timeline
1975: Frozen margaritas became a Chili's menu staple.
2018: The Margarita of the Month program was introduced.
2025: Chili's sold nearly 30 million margaritas and launched its premium frozen line.
February 2026: The Margarita of the Month Club was introduced.
October 2026: A Witches Brew margarita is slated to be featured.
Culture Shift
Chili's extends its Margarita of the Month program, which began in 2018, into a membership model with digital badges, reflecting a broader push by casual chains to build repeat visits through collectible rewards. The move also follows the chain's 1975 establishment of frozen margaritas as a core menu item.
Customers who want to try a premium margarita can pay $10 to $12 for a premium-pour drink, or $6 for the monthly Margarita of the Month. Club members collect a digital badge for each margarita they buy each month.
The takeaway
Chili's margarita numbers show how a single drink category can anchor a restaurant's loyalty strategy. Readers who want to save can compare the $6 monthly price with the $10 to $12 premium pour before ordering.
What happens next
Chili's Witches Brew margarita is slated to be featured in October 2026.
Further reading
Explore more cocktail news and trends from across the country.
Source note: This article includes information reported by Fox News.
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