Brookie Beauty to Launch TreStyler on November 15
The 3-in-1 hair styling iron combines straightening, crimping, and waving in one device, with international media testing and a Japan distribution partnership to follow.
Updated on Nov. 8, 2026 in Beauty
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Brookie Beauty LLC will launch TreStyler, a 3-in-1 hair styling iron combining straightening, crimping, and waving functions, on November 15 through its website and Amazon. The company also plans international media testing beginning December 1 in Spain, Germany, and France.
Why it matters
The product is designed to offer multiple styling options without requiring users to switch between separate irons. The launch marks the company's expansion from a concept introduced in early 2023 into commercial sales and international markets.
TreStyler combines three styling functions in one iron, with three built-in plate configurations selected by twisting the Style Dial. The stub does not provide retail pricing or sales projections.
The players
Brookie Beauty LLC
A company headquartered in Englewood Cliffs, New Jersey, established while founder Brooke Bonanno was still a high school senior, that is developing TreStyler and its international rollout.
Brooke Bonanno
The founder of Brookie Beauty LLC who introduced the TreStyler concept in early 2023.
Paul McGrath
A partner at Brookie Beauty LLC who previously served as lead engineer at Tristar Products for more than a decade.
The details
TreStyler's Style Dial lets users switch among three plate configurations with a simple twist, eliminating the need to remove plates or change between separate tools. Brooke Bonanno introduced the concept in early 2023, and Paul McGrath, previously lead engineer at Tristar Products for more than a decade, joined Brookie Beauty LLC as a partner.
Timeline
Early 2023: Brooke Bonanno introduces the TreStyler concept.
November 15, 2026: TreStyler launches on the Brookie Beauty website and Amazon.
December 1, 2026: International media testing begins in Spain, Germany, and France.
January 15, 2027: Initial distribution activities planned in Japan.
Market Landscape
TreStyler extends the multi-function styling iron category by consolidating straightening, crimping, and waving into a single device rather than requiring separate tools or interchangeable plates. The company is positioning the product for sale in the United States, Europe, and Japan.
Buyers who want straightening, crimping, and waving from one tool can purchase TreStyler through Brookie Beauty's website or Amazon starting November 15. The Style Dial means changing styles requires a twist rather than swapping plates or tools.
The takeaway
A single styling iron with switchable plate configurations can replace several separate tools for users seeking varied hairstyles. Readers considering the product can watch for the November 15 launch and compare its functions against their current styling routine.
What happens next
TreStyler launches November 15, 2026, international media testing begins December 1, 2026, and initial Japan distribution activities are planned for January 15, 2027.
Further reading
For more on related product launches, browse the Beauty section.
Source note: This article includes information reported by The Manila times.
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