Medicube Pop-Up Tour Draws 15,000 Visitors
APR's Medicube Wellness Club X2 tour made four stops across the U.S. and Europe, showcasing the Booster Pro X2 device.
Updated on Nov. 3, 2026 in Beauty
APR's Medicube drew about 15,000 visitors during a pop-up tour that began in New York and continued through Los Angeles, London and Paris in fall 2026. The events showcased the Booster Pro X2 beauty device alongside skincare products.
Why it matters
The tour signals APR's push to expand Medicube's offline retail presence in North America and Europe beyond online sales. The London and Paris events were the brand's first standalone pop-ups in Europe.
The four pop-ups drew about 15,000 visitors in total, averaging more than 1,000 per day at each location. Advance reservations filled quickly for the London and Paris events, but the tour's sales figures were not reported.
The players
APR
APR is the company behind the Medicube skincare and beauty device brand, pursuing offline retail partnerships in overseas markets.
Primor
Primor is the Spanish retail partner hosting Medicube's planned Madrid pop-up in November 2026.
The details
Visitors received personalized recommendations for the Booster Pro X2's treatment modes based on their skin concerns and could test the device with Medicube skincare products. The pop-ups also featured wellness smoothies inspired by the device's LED colors.
Timeline
New York pop-up: Sept. 10-12, 2026
Los Angeles pop-up: Sept. 25-27, 2026
London pop-up: Oct. 9-11, 2026
Paris pop-up: Oct. 23-24 and Oct. 26, 2026
Madrid pop-up with Primor scheduled for November 2026
Health Landscape
Online-first beauty brands have increasingly turned to pop-up events to let shoppers test devices in person, a shift that reflects how direct-to-consumer skincare companies are testing physical retail. APR's tour follows that pattern, using in-person demonstrations to build confidence in a device category that shoppers often buy sight unseen.
Shoppers interested in the Booster Pro X2 can test the device at upcoming pop-ups, and advance reservations are worth booking early since the London and Paris events filled quickly. Those looking to try the device before buying can plan around the scheduled Madrid stop in November.
The takeaway
In-person testing can matter more than online reviews when shoppers are deciding on a beauty device. Anyone curious about the Booster Pro X2 can use the upcoming Madrid pop-up to try it with skincare products before committing to a purchase.
What happens next
APR is scheduled to hold a Medicube pop-up in Madrid with Primor in November 2026.
Further reading
For more on the category, explore our Beauty coverage of skincare devices and retail trends.
Source note: This article includes information reported by The Korea Herald.
