True Story Foods Launches Golden Maple Organic Sausage

The family-owned company adds a sweet-and-savory flavor and a new link format to its organic chicken sausage line at Whole Foods Market.

Updated on Nov. 7, 2026 in Organic Food

Flat gouache-painted editorial illustration of three golden chicken sausage links beside amber maple syrup on a cream plate with a sprig of thyme. — True Story Foods is launching Golden Maple, a sweet-and-savory organic chicken sausage, and a new herb link format at Whole Foods Market. AI Illustration. Upload story photo >

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Would you buy organic chicken sausage for your family's breakfast?

True Story Foods has launched Golden Maple and Country Morning Herb organic chicken sausages, which Whole Foods Market added in its fall assortment reset. Golden Maple combines real organic maple syrup with an organic seasoning blend of ginger, cinnamon and red pepper.

Why it matters

The launch gives shoppers nationwide a frozen breakfast option with organic chicken and no added nitrites, nitrates, artificial colors or flavors, preservatives, gums or stabilizers. It also reflects continued demand for organic, clean-label breakfast proteins sold through major natural grocers.

Golden Maple is available in 12-ounce patties and 7-ounce links, and Country Morning Herb comes in 7-ounce links. Pricing and the number of stores carrying the products were not disclosed.

The players

Whole Foods Market

Whole Foods Market is a natural and organic grocery chain owned by Amazon that is known for its emphasis on organic and specialty food products.

True Story Foods

True Story Foods is a family-owned company founded in 2011 and based in Fairfield, California, known for organic and clean-label chicken sausages.

The details

Golden Maple is an all-new sweet and savory flavor made with organic chicken. Country Morning Herb links are a new format of a savory flavor first introduced as breakfast sausage patties last fall, and the sausages can be eaten with eggs, in a breakfast sandwich, or on their own.

Last fall: Country Morning Herb was first introduced as breakfast sausage patties.
Earlier this year: Whole Foods Market expanded its charcuterie assortment.
Fall 2026: The new sausages join Whole Foods Market's fall assortment reset.

Culture Shift

The launch extends the organic poultry category under the USDA National Organic Program's standards into breakfast formats, where shoppers increasingly seek organic, clean-label proteins. It places True Story Foods alongside other organic meat brands competing for space in natural grocery aisles.

For shoppers, the sausages offer a frozen breakfast protein that can be prepared with eggs, in a sandwich, or on its own. Those looking for organic options can find the new flavors in the Whole Foods Market fall assortment.

The takeaway

Shoppers seeking organic breakfast options can compare the new Golden Maple and Country Morning Herb sausages against their current frozen choices by checking ingredient labels for added nitrites, preservatives and artificial colors. Checking the package size and format before buying helps match the product to a household's breakfast routine.