Frame OOH Launches as Independent National Platform
The out-of-home advertising company, formerly Harkey Media, expands into Chicago and New York City with new acquisitions.
Updated on Nov. 5, 2026 in Openings & Closings
Frame OOH launched as an independent national out-of-home advertising platform, operating in 11 U.S. markets. The company acquired 9 Times Square in New York City and entered the Chicago market through digital outdoor inventory purchases.
Why it matters
The launch consolidates outdoor advertising assets under a single national brand following the company's rebranding from Harkey Media. The acquisitions add high-profile digital inventory in two major advertising markets.
Frame OOH operates in 11 U.S. markets and acquired four 20 foot x 60 foot digital bulletins on the Tri-State I-294 freeway plus two static wallscapes in Chicago. The 9 Times Square relaunch features a 27 foot x 66 foot full motion screen, though financial terms of the acquisitions were not disclosed.
The players
Frame OOH
An independent out-of-home advertising company formerly known as Harkey Media, which operates in 11 U.S. markets.
The details
Frame OOH relaunched 9 Times Square with a full motion screen after acquiring the property. The company entered Chicago by buying digital outdoor advertising inventory and opened a New York City office to support its expansion.
Timeline
November 5, 2026: Frame OOH launch announced in press release.
Market Landscape
Frame OOH's acquisitions in New York City and Chicago follow a pattern of independent outdoor operators building national footprints through targeted purchases of high-visibility inventory. The move positions the company to compete for advertisers seeking digital out-of-home placements in major metropolitan markets.
Advertisers seeking outdoor placements in New York City, Chicago, and other U.S. markets may find new digital inventory available through Frame OOH. Businesses planning campaigns should watch for rate and booking changes as the platform consolidates its assets.
The takeaway
Independent outdoor advertising operators are expanding through acquisitions of digital inventory in major cities. Advertisers and industry watchers should track how Frame OOH's national platform affects placement options and pricing in the markets it now serves.
Further reading
Explore more company launches and closures in the Openings & Closings section.
Source note: This article includes information reported by Digital Signage Today.
