Adlook Names Natalie Canavati Regional VP

Adlook has appointed Natalie Canavati as Regional Vice President for North America, reporting to Chief Revenue Officer Luca Filardo.

Updated on Nov. 2, 2026 in Advertising

Adlook Names Natalie Canavati Regional VP

Adlook, a media technology company focused on programmatic advertising across the open internet and CTV, has appointed Natalie Canavati as Regional Vice President, North America. Canavati will lead growth strategy across North America, including Canada, with the United States as the primary focus market.

Why it matters

The appointment places a leader with prior programmatic advertising experience in charge of Adlook's growth across the U.S. market. The role reflects continued competition among ad technology firms for regional revenue leadership in programmatic and connected TV advertising.

Canavati brings two decades of advertising technology experience to the role. The announcement did not disclose Adlook's North American revenue, headcount, or growth targets for the region.

The players

Adlook

Adlook is a media technology company specializing in programmatic advertising across the open internet and connected TV.

Natalie Canavati

Natalie Canavati is an advertising technology executive who previously led growth at Mogl and held senior roles at Goodway Group and Viant.

Luca Filardo

Luca Filardo is the Chief Revenue Officer of Adlook, to whom Canavati will report directly.

The details

Canavati was most recently SVP of Growth at Mogl, a Certified Service Partner of The Trade Desk, where she was the first revenue leader. Earlier, she served as Regional Vice President and then Senior Vice President of Business Strategy and Development at Goodway Group, and as Director of Sales at Viant, leading the Central Region.

November 2, 2026: Adlook announces Canavati's appointment as Regional Vice President, North America.

Market Landscape

Adlook's expansion into North America reflects the continued push of programmatic ad technology firms into connected TV alongside open-internet inventory. The move places Adlook's regional leadership in direct competition with other ad-tech platforms that have built U.S.-focused CTV businesses.

For advertisers buying programmatic and connected TV inventory in the United States, the appointment signals a new regional point of contact at Adlook for campaign and growth discussions. The announcement does not indicate changes to pricing, products, or platform access for buyers.

The takeaway

Leadership changes at ad-tech firms often precede shifts in regional sales focus, so advertisers tracking programmatic and CTV vendors may want to watch how Adlook's North American strategy develops. Reviewing vendor account contacts after such appointments can help keep campaign relationships current.