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PetLabCo Expands Dog Supplements to PetSmart Stores

Four PetLabCo dog supplement products are now available in more than 1,500 PetSmart locations across the United States.

Updated on Nov. 4, 2026 in Pets — General

Gouache-painted editorial illustration of a single amber glass dropper bottle on a pale wooden shelf beside a small bone-shaped dog treat tray, in warm muted tones.
PetLabCo placed four of its dog supplement products in more than 1,500 PetSmart stores across the United States, expanding its retail reach nationwide. AI Illustration. Upload story photo >

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Would you buy a dog supplement for your pet's gut or joint health?

PetLabCo placed four dog supplement products in more than 1,500 PetSmart stores across the U.S. The products are now sold in PetSmart stores nationwide.

Why it matters

The expansion puts PetLabCo's dog supplements in front of a far larger retail audience than its prior distribution reached. Shoppers who buy pet supplements in person can now find the brand on store shelves.

PetLabCo's four products are Tailored Probiotic Chews, ProBright dental powder, Joint Care Chew Advanced, and Tailored Allergy & Immune Probiotic Chews, sold at more than 1,500 PetSmart stores. The company reports 5 million U.S. customers and over 11 million tubs of its standard Probiotic Chew sold in the U.S., though these are company-reported figures without a stated prior-period comparison.

The players

PetLabCo

PetLabCo is a dog supplement company whose probiotic chews, dental powder, and joint care products are now sold in PetSmart stores across the United States.

PetSmart

PetSmart is a national pet supply retailer operating stores across the United States that now carries PetLabCo's dog supplement products.

BC Partners

BC Partners is a private equity firm that acquired a majority stake in PetLabCo in early 2025.

The details

PetLabCo's dog supplement products are now sold in PetSmart stores nationwide, covering all U.S. PetSmart locations. The products are reviewed by veterinarians and have received over 100,000 five-star ratings and reviews globally.

Timeline

  1. Early 2025: BC Partners acquired a majority stake in PetLabCo.

  2. November 4, 2026: PetLabCo products were announced in more than 1,500 PetSmart stores.

Culture Shift

PetLabCo's move follows BC Partners' early 2025 majority-stake acquisition, reflecting a pattern in which private equity-backed pet brands expand from direct-to-consumer sales into large brick-and-mortar retail. The shift brings specialized supplements that have been marketed online into the same aisles as mainstream pet products.

Pet owners across the United States can now buy PetLabCo's dog supplements in person at PetSmart rather than only online. Shoppers can check the PetLabCo store locator to confirm which locations carry the products.

The takeaway

Dog owners shopping at PetSmart can now find PetLabCo's supplements on the shelf in person. Checking ingredient labels and talking with a veterinarian before adding any supplement remains a practical step for pet owners.

Further reading

Explore more on Pets — General for additional context on pet product trends.

More information

Find participating locations on the PetLabCo store locator.

Source note: This article includes information reported by Petfood Industry Community.

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Would you buy a dog supplement for your pet's gut or joint health?