
Pet Owners Keep Spending on Pet Health
A national Elanco survey finds most pet owners have maintained or increased pet spending over the past three months.
Live Poll
Have you cut back on your pet's health care spending in the past three months?
This page covers veterinary care, illness, medications, preventive care and pet health decisions. Reporting follows national developments in animal medicine and the guidance provided to pet owners across the country.

A national Elanco survey finds most pet owners have maintained or increased pet spending over the past three months.
Live Poll
Have you cut back on your pet's health care spending in the past three months?
November 5, 2026
Zoetis Beats Estimates but Shares FallThe animal health company reported higher third-quarter earnings while U.S. companion animal revenue declined amid cost pressures on pet owners.
November 4, 2026
Elanco Sues Bimeda Over Worm Treatment LookElanco alleges that Bimeda's new animal antiparasitic product copies the appearance and marketing of its medication.
November 3, 2026
Merck Launches Dry Cow Management Training ModuleThe new online course on dairy cow care at dry-off is the eleventh in Merck Animal Health's DAIRY CARE365 e-learning series.
November 3, 2026
Pork Board Details National Swine Health StrategyThe producer-led strategy aims to keep foreign and emerging diseases out of the U.S. herd while reducing the impact of domestic diseases.
October 30, 2026
Kaitlyn Bristowe Dog Recovers From OverdoseThe celebrity's dog Pinot survived after consuming 120 heart medication pills.
October 30, 2026
Hill's Pet Nutrition Reports Sales Growth in Q3 2026The pet food brand generated $1.205 billion in net sales during the third quarter of 2026.
October 30, 2026
AAHA Releases New Guidelines for Emerging Pet ParasitesThe American Animal Hospital Association has published updated protocols to address 21 specific parasite threats.
October 28, 2026
Virbac Releases New Eight-Way Cattle VaccineThe company introduces a bovine respiratory disease vaccine alongside a six-month satisfaction guarantee program.
October 26, 2026
Luxury Brand Être Canine Launches Pet Wellness LineThe new label combines a six-strain probiotic supplement with Italian-made silk accessories.
October 26, 2026
Affordable Pet Labs Tests New At-Home Heartworm MethodThe company is seeking 1,500 dogs for a validation study of a non-blood heartworm testing procedure.
U.S. reporting spans veterinary medicine, pet health insurance developments, clinical treatment breakthroughs and public health guidance for animals. It reaches every state, providing information on care trends and emerging veterinary standards. The seasonal nature of certain animal illnesses requires consistent vigilance from owners, particularly regarding environmental triggers and parasite prevention. Veterinary medication approvals and shifts in insurance coverage models represent the most consistent variables influencing the cost and accessibility of care.