Hybrew Launches BTS Coffee at Costco Warehouses
BTS-branded Hybrew Classic Cafe Latte drinks are now sold at Costco locations in California and Texas, with San Diego next on the list.
Updated on Nov. 4, 2026 in Coffee
Hybrew is selling BTS-branded coffee drinks at 13 Costco warehouses, with each of four flavors featuring a different group member. The launch follows a similar product that was previously sold at 7-Eleven.
Why it matters
The rollout puts BTS-themed merchandise into a mainstream warehouse retailer, extending the group's commercial reach into everyday consumer products. It comes as parent company Hybe reports strong quarterly results tied to the group's comeback.
The Costco pop-up lists 13 participating warehouses, with flavors Americano for RM, Sweet Americano for Jungkook, Cafe Latte for Jin, and Vanilla Latte for V. The unresolved question is whether the menu will change once the San Diego location opens.
The players
Hybrew
Hybrew is the coffee company behind the BTS-branded Classic Cafe Latte drinks sold at Costco warehouses.
Costco
Costco is a large membership warehouse retailer that is selling the BTS-branded coffee in its California and Texas locations.
BTS
BTS is a South Korean boy band whose members are featured on the flavors of the coffee lineup.
The details
The BTS Special Package Classic coffee is sold inside participating Costco warehouses, and the pop-up invites customers to grab a sample. Each drink features one member, while the prior 7-Eleven version covered all seven members in two flavors.
Timeline
Digital Music News checked out the BTS-branded coffee at Costco on Tuesday.
Hybe reported record Q3 revenue and operating profit.
In December 2024, Jin launched craft alcohol brand IGIN.
Season Trajectory
The Costco rollout builds on last year's 7-Eleven BTS coffee, which featured all seven members in two flavors. Expanding to 13 warehouses with four flavors signals a broader retail push for the group's branded products.
Shoppers at participating Costco warehouses can sample the BTS-branded drinks in store while the pop-up runs. Fans in California and Texas have the most immediate access, with San Diego expected to be added next.
The takeaway
Branded coffee collaborations are moving from specialty convenience chains into warehouse retail, so buyers may see more celebrity-linked drinks on store shelves. Checking participating locations before visiting can help avoid a wasted trip.
Further reading
For more on drink trends, see our Coffee coverage.
Source note: This article includes information reported by Digital Music News.
