Nongshim Runs Shin Ramyun Food Truck at Walmart

The month-long October event at 48 Walmart stores marked the 40th anniversary of Shin Ramyun's release.

Updated on Nov. 2, 2026 in Food and Drink

Wide photograph of a plain white food truck parked alone in an empty retail parking lot under bright midday sun. — Nongshim ran a Shin Ramyun food truck at 48 Walmart stores across four states in October, marking the noodle's 40th anniversary. AI Illustration. Upload story photo >

Nongshim held a Shin Ramyun food truck event at 48 Walmart stores in Arkansas, California, Florida, and Texas during October 2026. The company announced the event results on November 2, 2026.

Why it matters

The event was staged to expand direct contact with local consumers during the 40th anniversary of Shin Ramyun's release. It builds on Nongshim's long-running retail presence in the U.S. market.

The food truck stopped at 48 Walmart stores over one month, roughly 1% of Walmart's approximately 4,700 U.S. locations. Nongshim's sales or attendance results from the campaign were not disclosed.

The players

Nongshim

Nongshim is a South Korean food company that makes Shin Ramyun, a spicy instant noodle product sold worldwide.

Walmart

Walmart is a large American retail chain operating roughly 4,700 stores across the United States.

The details

The food truck was decorated with the concept of the Netflix series KPop Demon Hunters, and visitors could taste Shin Ramyun packaged with characters Rumi, Zoey, and Mira. The event also included character photo zones and on-site interactive games.

2013: Nongshim signed a direct transaction agreement with Walmart.
2017: Nongshim became the first Korean food product in all 4,692 Walmart stores in the U.S.
October 2026: The one-month food truck event ran at 48 Walmart stores.
November 2, 2026: Nongshim announced the food truck event.

Market Landscape

The October event builds on the 2013 direct transaction agreement and the 2017 entry into all 4,692 Walmart stores, which made Shin Ramyun the first Korean food product in that network. Nongshim is now using in-store experiential marketing to deepen that retail foothold.

Shoppers at the participating Walmart stores in Arkansas, California, Florida, and Texas could sample Shin Ramyun during the October event. Because the stores carry Shin Ramyun year-round, the same product remains available at everyday prices.

The takeaway

Experiential marketing tied to a pop-culture franchise can give a long-established product a fresh reason for shoppers to try it. Brands can expand reach by pairing familiar retail partnerships with anniversary-driven promotions.