Hasbro Unveils Interactive KPop Demon Hunters Plush
Hasbro's 9-inch Delivery Derpy Tiger plush, licensed through Netflix, is scheduled for release in November 2026.
Updated on Nov. 2, 2026 in Entertainment — General
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Hasbro announced the 9-inch Delivery Derpy Tiger interactive plush from the Netflix film KPop Demon Hunters, which retails for $44.99. Netflix granted Hasbro the global master license for role-playing toys, interactive plush items, and games tied to the film.
Why it matters
The announcement extends the film's merchandising reach, with Hasbro now holding the master license for role-playing toys, plush items, and games. For U.S. consumers, it adds a new interactive product line tied to a title that has drawn substantial viewership.
The Delivery Derpy Tiger plush is 9 inches tall, retails for $44.99, and features more than 40 sounds and reactions, holographic eyes, and a motorized jaw. The film accumulated 325.1 million views in its first 91 days on Netflix, but sales figures for the plush itself have not been disclosed.
The players
Hasbro
Hasbro is a major American toy company that holds the Netflix license to produce role-playing toys, interactive plush, and games for KPop Demon Hunters.
Netflix
Netflix is the streaming service that released KPop Demon Hunters and granted Hasbro its global master license for the film's toy and game merchandise.
Mattel
Mattel is a major toy manufacturer that holds the separate license to produce KPop Demon Hunters dolls and action figures.
The details
The plush's head and front legs are poseable, and pressing its head sticks out a motorized tongue. Mattel separately holds the license for KPop Demon Hunters dolls and action figures, while Hasbro's license covers role-playing toys, interactive plush, and games.
Timeline
June 20, 2025: KPop Demon Hunters debuted on Netflix.
Late June 2026: Hasbro released the interactive Furby Furblets of Derpy Tiger and Saja Boys Demon.
November 2026: The Delivery Derpy Tiger plush is scheduled for release.
Industry Dynamics
The divided licensing between Hasbro and Mattel for KPop Demon Hunters reflects how streaming platforms now parcel out merchandise rights by product type rather than granting a single exclusive toy partner. This arrangement lets Netflix capture revenue across play formats while distributing manufacturing across established toy companies.
The Delivery Derpy Tiger plush is scheduled for release in November 2026 at a retail price of $44.99. Buyers interested in the interactive features should watch for the November release window and plan purchases accordingly.
The takeaway
Licensed merchandise for streaming hits increasingly spreads across several manufacturers, so fans seeking a specific product should check which company holds the relevant license. The Derpy Tiger plush's November 2026 date gives buyers time to compare it against other KPop Demon Hunters items.
Further reading
For broader context on how film franchises expand into merchandise, see Entertainment — General.
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