Survey Finds Interest in Mushroom Pasta Noodles

Nextin research shows functional mushroom seekers are open to new food formats beyond supplements.

Updated on Nov. 2, 2026 in Healthy Food

Gouache-painted editorial illustration of golden dry pasta noodles curling beside tan and cream mushroom caps on a plain warm surface. — Nextin research found over 30% of functional mushroom seekers would try mushroom-containing dry pasta noodles, presented at SupplySide Global in Las Vegas on October 28. AI Illustration. Upload story photo >

A Nextin survey of more than 500 functional mushroom seekers found over 30% would try dry pasta noodles containing functional mushrooms. Andrea Bleikamp presented the survey results at SupplySide Global in Las Vegas on October 28.

Why it matters

The findings suggest consumers interested in functional mushrooms want to find them in everyday foods rather than only in traditional supplement forms. For food makers, the results point to demand for mushroom ingredients in pastas, baked goods and frozen meals.

Nextin surveyed more than 500 functional mushroom seekers, and over 30% said they would try dry pasta noodles containing mushrooms. Chocolate is the preferred format at nearly 25%, while the survey did not report whether respondents would pay a premium for these formats.

The players

Nextin

Nextin is the research firm that conducted the survey of functional mushroom consumers.

Andrea Bleikamp

Andrea Bleikamp is the presenter who shared the survey findings at the SupplySide Global event.

SupplySide Global

SupplySide Global is an industry trade event for the nutrition and natural products sector held annually in Las Vegas.

The details

Survey respondents also cited energy support as the top need state motivating 32% of purchases, followed by immune support at 25%. Beta-glucans in mushrooms are heat-stable, and Goodles Cheddy Mac is an example of a product already combining maitake and shiitake mushrooms with pasta.

October 28: Andrea Bleikamp presented the survey results at SupplySide Global in Las Vegas.

Industry Dynamics

Goodles Cheddy Mac already combines maitake and shiitake mushrooms with pasta, showing the format is on shelves before this survey. The Nextin findings suggest consumer interest may extend beyond that single product into other pasta, baked goods and frozen meal categories.

Shoppers looking for functional mushroom benefits may increasingly find them in pasta, baked goods and frozen entrees rather than only in capsules or powders. Checking ingredient labels for maitake, shiitake or other mushroom ingredients will show which everyday products contain them.

The takeaway

Functional mushrooms are moving into everyday food formats, so consumers interested in them can look for pasta, baked goods and frozen meals that list mushroom ingredients on the label. Compare the mushroom type and form listed to understand what each product actually contains.