US Weed Channel Hires E! Co-Founder Larry Namer
The television network taps the industry veteran to guide its global strategy and brand-partnership development.
Updated on Oct. 30, 2026 in Advertising
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US Weed Channel has officially appointed E! Entertainment co-founder Larry Namer to serve as its new global strategy advisor. Namer will collaborate with company leadership to refine the network's expansion and brand-partnership goals.
Why it matters
The hire aims to position the cannabis lifestyle network at the intersection of entertainment, cannabis culture, and mainstream consumer marketing. This move signals a push to bridge the gap between niche cannabis content and broader industry standards.
Outreach efforts for the Cannabis Center for Advertising Transparency have drawn interest from 390 executives representing 209 companies. These participating entities hold a combined annual revenue totaling $10 billion.
The players
Larry Namer
He is a media industry veteran and a co-founder of E! Entertainment.
Shane Doull
He is a leader at the US Weed Channel working alongside Namer on global growth.
US Weed Channel
This is a cannabis lifestyle television network operating within the United States.
The details
Larry Namer will work closely with Shane Doull to execute a refined global growth strategy for the network. The initiative focuses on scaling the brand as it seeks to professionalize the intersection of cannabis culture and traditional media.
Timeline
Larry Namer began his role as global strategy advisor on October 30, 2026.
Market Landscape
The appointment of Namer follows the operational standards established by the Cannabis Center for Advertising Transparency. This move aligns the network with broader industry trends toward increased professionalization and institutional interest in cannabis media.
Viewers can expect a shift in how the network integrates mainstream brand partnerships into its cannabis-focused programming. These changes may lead to a more commercialized viewing experience as the network scales its operations.
The takeaway
Bringing in veteran entertainment executives like Namer suggests a strategic shift toward more polished, mass-market production values in the cannabis sector. Companies in this space should watch for similar talent acquisitions as they compete for mainstream advertising dollars.
Further reading
For more on industry trends, visit the Advertising section.
Source note: This article includes information reported by C21Media.
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