Versant Launches Four New Streaming Channels
The company expands its digital footprint with new programming on Prime Video and The Roku Channel.
Updated on Oct. 28, 2026 in Television
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Versant has launched four new free ad-supported streaming television channels, bringing its total portfolio to 13 outlets. The expansion features popular franchise programming from CNBC, Oxygen, and E!.
Why it matters
Versant is looking to diversify its operations and revenue streams by growing its digital platforms and reaching new audiences. This expansion reflects a strategic effort to capitalize on the increasing consumer demand for free, ad-supported digital content.
Versant now oversees 13 free ad-supported streaming television channels, bolstered by the acquisition of Free TV Networks in January 2026. The new channels include Snapped, which originally premiered on Oxygen in 2004, alongside Botched, Oxygen Murders of America, and CNBC Ambition.
The players
Versant
Versant is a media company that manages a growing portfolio of television networks and digital streaming platforms.
Prime Video
Prime Video is a major subscription and ad-supported streaming service operated by Amazon.
The Roku Channel
The Roku Channel is a free, ad-supported streaming platform that offers a variety of movies, television shows, and live programming.
The details
The new channels are accessible via Prime Video and The Roku Channel in the United States. Programming includes well-known series and franchises originally established across the CNBC, Oxygen, and E! cable networks.
Timeline
The program Snapped first began airing on Oxygen in 2004.
Versant completed the acquisition of Free TV Networks in January 2026.
The four new channels debuted on Prime Video on October 27, 2026.
Launch on The Roku Channel is scheduled for November 3, 2026.
Industry Dynamics
This move marks a continued push by traditional media holders to migrate cable content into the free ad-supported streaming television market. It follows the broader industry shift to leverage existing franchise intellectual property to compete for viewership in a fragmented streaming landscape.
Viewers in the United States can now access these channels for free on Prime Video with further availability coming soon to The Roku Channel. This expansion increases the amount of available on-demand and linear-style programming for consumers without requiring a cable subscription.
The takeaway
The expansion demonstrates how media companies are revitalizing older cable assets to capture modern digital audiences. Consumers should keep an eye on their preferred streaming apps as companies continue to rotate or add new free channels to their digital lineups.
What happens next
The new streaming channels are scheduled to begin launching on The Roku Channel on November 3, 2026.
Further reading
For more insight into the shifting digital landscape, explore our Television section.
Live Poll
Do you prefer using free ad-supported streaming channels over paying for cable or subscription services?
