SourceCode Communications Appoints Troy Kelley Executive VP
The marketing agency hires industry veteran Troy Kelley to lead its integrated marketing and consumer technology portfolio.
Updated on Oct. 30, 2026 in Advertising
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SourceCode Communications has appointed Troy Kelley as its new executive vice president of integrated marketing and consumer technology. Kelley joins the agency to lead the consumer technology portfolio alongside vice president Cori Cagide.
Why it matters
The appointment marks a strategic push to expand the agency’s integrated marketing capabilities across its global operations. Kelley’s experience is intended to strengthen the firm’s competitive position in the consumer technology sector.
Troy Kelley brings over 20 years of industry experience to the role, having previously worked at firms including R/GA, Ogilvy, and Deutsch.
The players
Troy Kelley
He is the new executive vice president of integrated marketing and consumer technology at SourceCode Communications.
SourceCode Communications
This global communications agency maintains an office in New York and recently expanded into Munich.
Cori Cagide
She serves as a vice president at the agency and will work alongside Kelley to lead the consumer technology portfolio.
The details
Kelley will spearhead the agency's efforts to integrate marketing services across its offices. This expansion coincides with the firm's recent growth, which includes a new office in Munich and the launch of public affairs services in the US and UK.
Timeline
SourceCode Communications announced the appointment on October 30, 2026.
Market Landscape
This hiring move follows the agency's recent diversification into public affairs services through partnerships with Talisman LLC and Parisi Consulting. The agency is positioning itself to capture broader market share by scaling its integrated marketing capabilities internationally.
Clients in the consumer technology space may see enhanced service integration as the agency coordinates its global marketing efforts. The expansion of public affairs and regional presence suggests a broader service suite available to existing and prospective agency partners.
The takeaway
Agencies often leverage executive hires to signal strategic pivots toward integrated service models. Clients should evaluate how these structural changes affect the depth and reach of the marketing campaigns provided by their current agencies.
Further reading
For more on industry shifts, explore our Advertising section.
Source note: This article includes information reported by PRovoke Media.
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