Ciroc Launches Savory Messy Martini Cocktail
The vodka brand is introducing a new savory martini recipe featuring pickle and banana pepper brines.
Updated on Oct. 28, 2026 in Cocktails
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Ciroc has unveiled its new Messy Martini cocktail, a savory drink crafted with vodka, vermouth blanc, and a custom blend of pickle and banana pepper brines. The company developed the drink to meet consumer demand for bolder, saltier flavor profiles.
Why it matters
The brand is leaning into the growing popularity of savory cocktails by partnering with Filthy Food to provide the brines. By pairing the drink with salty menu items, the company aims to capitalize on the natural affinity between salty brine flavors and savory food.
The Messy Martini features a base of Ciroc vodka stirred with vermouth blanc and specific brines. The brand is also introducing a self-service Martini Machini machine that offers users 6 distinct customization options for brine, garnish, and flair.
The players
Ciroc
Ciroc is a brand of vodka produced and marketed by the beverage company Diageo.
Filthy Food
Filthy Food is a specialty brand known for producing cocktail garnishes and mixers designed for bar programs.
Dave's Hot Chicken
Dave's Hot Chicken is a rapidly growing fast-casual restaurant chain specializing in Nashville-style hot chicken.
The details
The cocktail is served over ice, featuring a pickle wheel and a banana pepper garnish to accentuate its savory profile. Users can customize their experience through the Martini Machini, which allows for adjustments to the amount of brine and garnish added to each drink.
Timeline
Ciroc ended its partnership with Sean Combs in 2023.
Ciroc and Dave's Hot Chicken will host an event in New York City on November 6, 2026.
Culture Shift
The introduction of the Messy Martini reflects the rise of savory and salt-based cocktails in craft mixology. This move highlights how mainstream spirits brands are pivoting to satisfy the growing consumer appetite for complex, non-traditional flavor profiles in mixed drinks.
Consumers looking to try the drink can purchase the new Filthy Food brine sachets at participating retail stores and bars. Those in the New York City area can also experience the Martini Machini firsthand during the scheduled brand activation.
The takeaway
Savory cocktails are increasingly moving from niche bars into home-mixing kits through new product partnerships. Enthusiasts can easily replicate the trend by experimenting with brine ratios to balance the intensity of their favorite spirits.
What happens next
Ciroc and Dave's Hot Chicken will host a one-day promotional event in New York City on November 6, 2026.
Further reading
Discover the latest trends in the industry on the Cocktails section page.
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Would you try a cocktail branded specifically to pair with a fast-food meal?
