Animals Like Us Launches RawMix33 in Coles Stores
The pet food brand is expanding its Australian retail footprint into more than 750 locations nationwide.
Updated on Oct. 29, 2026 in Pets — General
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Pet food brand Animals Like Us has officially launched its RawMix33 range into Coles stores across Australia. This expansion marks a significant step in the company's growth as it increases accessibility to its high-protein dog food products.
Why it matters
The retail expansion responds to a rising consumer demand for premium, high-protein dog food options within mainstream grocery stores. It positions the brand for continued growth after recording over 100 per cent year-on-year expansion within the Australian market.
The RawMix33 product line features a 1kg format comprising 67 per cent high-protein kibble and 33 per cent freeze-dried meat and organs. All ingredients are sourced from farms and oceans in New Zealand to meet AAFCO standards.
The players
Animals Like Us
A pet food company that currently operates across New Zealand, Australia, the United States, and Canada.
Coles
A major Australian supermarket chain that is now stocking the RawMix33 product range in over 750 locations.
Woolworths
A prominent Australian retailer that previously held a distribution arrangement for the brand.
Pet Circle
An Australian pet retail platform that carries the brand's product lines.
The details
Available in Grain-Fed Beef and Ocean Fish flavours, the products use a shelf-stable format that combines freeze-dried ingredients with kibble. The brand previously limited its Australian retail distribution to Woolworths and Pet Circle before this broad rollout.
Timeline
The brand Animals Like Us launched operations in New Zealand in 2020.
The article regarding the Australian retail expansion was published on 29 October 2026.
Culture Shift
The expansion follows the broader industry trend of the humanisation of pet food, which prioritises high-quality ingredient transparency. This shift moves the category away from generic bulk dry food toward premium, nutrient-dense products that mimic human dietary standards.
Pet owners can now purchase the 1kg RawMix33 range directly at their local Coles, streamlining the process of securing premium nutrition. The availability of the product in over 750 stores significantly improves accessibility compared to previous retail-only or online-exclusive models.
The takeaway
Consumers seeking high-protein pet nutrition now have more options within traditional grocery shopping environments. Owners should verify that new additions to a pet's diet align with their existing feeding routine and nutritional requirements.
Further reading
For more information on the latest market trends, visit our Pets — General section.
Source note: This article includes information reported by Inside FMCG.
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