QuiteLike Launches Major Brand Campaign in Australia
The meal kit service is expanding its culinary team and offerings alongside a significant new marketing investment.
Updated on Oct. 27, 2026 in Healthy Food
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Coles-owned meal kit business QuiteLike has introduced its largest brand campaign to date, titled Quite like help with dinner?. This expansion includes the appointment of executive chef Tobie Puttock and a broader focus on ready-made meal options for Australian households.
Why it matters
The campaign targets a significant portion of consumers who struggle with dinner planning, as research indicates over 60% of people remain undecided on their evening meal by 5pm. By leveraging the Coles network, the company aims to capture a larger share of the growing convenience market.
QuiteLike holds a CHOICE award as the Best Meal Kit Delivery Service for 2024 through 2026. The business operates within a broader meal kit category valued at $1.1 billion.
The players
QuiteLike
This is a meal kit and ready-made meal delivery business owned by the Australian supermarket chain Coles.
Tobie Puttock
He is the newly appointed executive chef tasked with leading the culinary team at the company.
Coles
This is a major Australian retail chain that owns and operates the QuiteLike meal service.
CHOICE
This is a leading Australian consumer advocacy group that evaluates and rates products and services.
The details
QuiteLike is utilising a mix of paid, owned, and earned media channels to promote its flexible subscription model. The company is now exploring additional distribution avenues through its parent company, Coles, to make its meal solutions more accessible to shoppers.
Timeline
QuiteLike was founded in 2023.
The company earned the CHOICE Best Meal Kit award for the 2024 to 2026 period.
The new brand campaign launched in October 2026.
Culture Shift
This move reflects a broader societal trend where 14.2 million Australians now purchase convenience meal solutions every fortnight. It underscores a shift toward integrating high-quality prepared meals into the standard grocery shop experience.
Consumers can expect to see more ready-made meal options from the brand as the company explores wider distribution across the supermarket network. These changes aim to simplify the daily routine for shoppers who currently find choosing dinner plans a regular struggle.
The takeaway
Understanding your weekly meal needs can help reduce the decision fatigue that affects most households by the late afternoon. Streamlining your dinner planning with established delivery services remains a popular way to save time during the work week.
Further reading
For more information on current meal solutions, explore the Healthy Food section.
Live Poll
Do you rely on meal kits or ready-made meals to manage your weekly dinner schedule?
