Jade Thirlwall Thanks Kylie Jenner After Runway Moment
The singer reached out to Kylie Jenner following a viral fashion show appearance that boosted her music streaming numbers.
Updated on Oct. 26, 2026 in Fashion

Live Poll
Do you believe viral social media moments are a valid way for artists to achieve success?
Singer Jade Thirlwall reached out to Kylie Jenner to express her gratitude after the star walked the Victoria's Secret runway to her song Angel Of My Dreams. Jenner wore the famous Fantasy bra during the event, which was held in Culver City, California.
Why it matters
The high-profile runway walk triggered a significant surge in interest for Thirlwall's recent solo work. Thirlwall has indicated plans to send a gift to Jenner and the production team to acknowledge the viral success.
Angel Of My Dreams previously peaked at number seven on the UK charts following its July 2024 release. The Victoria's Secret Fantasy bra featured in the show holds a reported value of $50 million.
The players
Jade Thirlwall
She is a British singer and songwriter who gained international prominence as a member of the girl group Little Mix before launching a solo career.
Kylie Jenner
She is a prominent media personality, socialite, and businesswoman known for her influence in the fashion and beauty industries.
The details
Kylie Jenner became the first non-Angel to model the Fantasy bra at the fashion show, creating a moment that fans quickly replicated in videos on TikTok. Thirlwall, who earned the Best Pop Act award at the 2025 BRIT Awards, credited the performance for the sudden spike in global streaming activity.
Timeline
Jade Thirlwall rose to fame during the 2011 season of X Factor.
The group Little Mix began a hiatus starting in 2022.
The song Angel Of My Dreams was officially released in July 2024.
Jade Thirlwall won the Best Pop Act award at the 2025 BRIT Awards.
Kylie Jenner walked the Victoria's Secret runway in October 2026.
Culture Shift
This moment marks a significant departure from the historical tradition of Victoria's Secret Fantasy bra models. By selecting a non-Angel to headline the segment, the brand signals a shift in how fashion houses utilize celebrity influence to generate viral moments.
Consumers may find it increasingly difficult to avoid viral social media trends that dictate music consumption habits. This shift often requires listeners to engage with specific streaming platforms to participate in the cultural conversations surrounding major fashion events.
The takeaway
Viral runway moments continue to serve as one of the most effective tools for reviving and boosting musical careers. Artists can leverage these unexpected associations to reach new global audiences outside of their traditional fan bases.
Further reading
For more on the latest trends, visit the Fashion section.
Live Poll
Do you believe viral social media moments are a valid way for artists to achieve success?








