Kylie Jenner Wears 2026 Fantasy Bra on Runway
Kylie Jenner wore the 2026 Fantasy Bra at the Victoria's Secret Fashion Show, drawing a reaction from Adriana Lima.
Updated on Nov. 3, 2026 in Fashion
Kylie Jenner wore the 2026 Fantasy Bra at the Victoria's Secret Fashion Show. Adriana Lima, who wore the Fantasy Bra on the runway in 2008, 2010, and 2014, publicly reacted to the appearance.
Why it matters
The Fantasy Bra is among the most valuable and closely watched pieces in runway history, and the reported reaction from a former wearer adds attention to who carries the look. The appearance highlights the continuing role of the annual show's signature piece in fashion coverage.
The 2026 Fantasy Bra contains 4,410 natural diamonds, including a 75.54-carat yellow center diamond, and took 15 craftspeople more than 1,000 hours to complete. The look is reported at an estimated $50 million, with the center diamond valued at $22 million, though the basis for these valuations is not specified.
The players
Kylie Jenner
Kylie Jenner is a media personality and entrepreneur best known for her beauty brand and reality television work, and she wore the 2026 Fantasy Bra at the show.
Adriana Lima
Adriana Lima is a Brazilian supermodel who was a longtime Victoria's Secret Angel and wore the Fantasy Bra on the runway in several past years.
Jacob & Co.
Jacob & Co. is a luxury jewelry house known for high-value diamond pieces, and it collaborated on the 2026 Fantasy Bra.
The details
Created in collaboration with Jacob & Co., the piece weighs just under four pounds. Adriana Lima, who first walked for Victoria's Secret in 1999 and became an Angel in 2000, said she did not know Kylie Jenner would be wearing the lingerie.
Timeline
2008: Adriana Lima wears the Fantasy Bra on the runway.
2010: Adriana Lima wears the Fantasy Bra on the runway.
2014: Adriana Lima wears the Fantasy Bra on the runway.
2026: Kylie Jenner wears the 2026 Fantasy Bra at the Victoria's Secret Fashion Show.
Season Trajectory
The Fantasy Bra has been a recurring centerpiece of the Victoria's Secret show since the early 2000s, with Adriana Lima wearing versions in 2008, 2010, and 2014. The 2026 edition, worn by Kylie Jenner rather than a contracted Angel, marks a departure from that pattern of in-house model appearances.
For readers following runway and celebrity fashion across the United States, the Fantasy Bra's reported value and craftsmanship illustrate how the show's signature pieces are produced. The appearance is a reference point for anyone tracking how high-profile runway looks are staged and covered.
The takeaway
The Fantasy Bra shows how runway accessories can become major fashion moments, with craftsmanship and celebrity involvement shaping public attention. Readers interested in fashion history can compare past editions to see how the tradition has evolved.
Further reading
Explore more United States Fashion coverage for context on runway trends and industry moments.
Source note: This article includes information reported by Just Jared.
