Tommy Hilfiger Launches New Fall 2026 Fashion Campaign
The American brand debuts its latest collection featuring Travis Kelce and Blackpink's Jisoo in New York.
Updated on Oct. 25, 2026 in Fashion
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Tommy Hilfiger has officially unveiled its Fall 2026 fashion campaign, highlighting the season's collection at the iconic Plaza Hotel. The new brand initiative features appearances by Kansas City Chiefs tight end Travis Kelce and singer Jisoo.
Why it matters
The campaign uses a collaborative cast of friends to spotlight the evolution of classic American style. It serves as a major seasonal push for the PVH Corp brand as it introduces updated designs to a global audience.
The Fall 2026 collection is currently available through the official brand website and in retail locations worldwide. The lineup emphasizes refined craftsmanship, specifically featuring items like cable knit sweaters and classic varsity jackets.
The players
Tommy Hilfiger
This American fashion brand is a subsidiary of PVH Corp known for its classic sportswear aesthetic.
Travis Kelce
He is an American football star who serves as a guest in the new fashion campaign.
Jisoo
She is a global musical artist and member of Blackpink who features as an ambassador in the campaign.
The details
The campaign was shot in New York and highlights a cast of collaborators to embody the city's signature aesthetic. Designers focused on using richer textures to provide a modern update to traditional American wardrobe staples.
Timeline
The Fall 2026 campaign and collection launched on October 25, 2026.
Culture Shift
The campaign leans into the enduring popularity of classic American staples like the varsity jacket. By anchoring the collection in these traditional silhouettes, the brand taps into the current trend of updating heritage designs for contemporary audiences.
Shoppers can now access the full range of new sweaters and jackets both online and at physical retail stores. The collection is designed for broad availability, allowing consumers to integrate these updated American classics into their fall wardrobes immediately.
The takeaway
Consumers looking to update their wardrobe can focus on high-quality knitwear and classic outerwear layers as key pieces for the season. Understanding the blend of legacy styles with modern materials can help shoppers make more informed choices when building a versatile autumn look.
Further reading
Explore the latest trends in Fashion to see how heritage brands are evolving this season.
More information
View the entire new collection on the official brand collection website.
Source note: This article includes information reported by BusinessMirror.
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