John Daly Signs Multiyear Merchandise Deal With Topgolf

The 60-year-old golf personality will now partner with the entertainment venue for brand merchandise and menu items.

Updated on Oct. 20, 2026 in Golf

Expressive sports illustration of a dynamic golf swing motion arc at an outdoor range, capturing the energy of professional golf entertainment. — Golf icon John Daly has signed a multiyear deal with Topgolf to collaborate on custom merchandise and signature cocktails at venues nationwide. AI Illustration. Upload story photo >

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Golf icon John Daly has entered a new multiyear agreement to collaborate with Topgolf on branded merchandise and signature cocktails. The partnership will bring two custom drink options to 55 Topgolf venues nationwide.

Why it matters

The collaboration provides a new venue for Daly to engage with fans during Masters week following the 2025 demolition of the Washington Road Hooters, where he previously held annual events.

Topgolf is expanding its menu at 55 venues to include two John Daly signature cocktails. This move follows the 2025 acquisition of the company by Leonard Green & Partners for a valuation of $1.1 billion.

The players

John Daly

He is a 60-year-old professional golfer known for his long driving distance and colorful personality.

Topgolf

It is a global sports entertainment company that operates venues featuring point-scoring golf games.

Leonard Green & Partners

This is a private equity firm that acquired Topgolf from Callaway in 2025.

The details

Under the new deal, Topgolf will retail Daly Vibe brand merchandise at select locations. Daly is also set to continue his traditional Masters week presence with scheduled appearances at Topgolf Augusta in both 2027 and 2028.

2006: John Daly last competed in the Masters tournament.
2025: The Augusta Hooters location on Washington Road was demolished.
May 2026: Topgolf reduced its workforce by approximately 300 employees.
April 2027: John Daly is scheduled to appear at Topgolf during Masters week.
April 2028: John Daly is scheduled to appear at Topgolf during Masters week.

Season Trajectory

The deal signals a pivot in how Topgolf integrates high-profile brand ambassadors to drive foot traffic during major golf events. This shift follows the 2025 acquisition of Topgolf by Leonard Green & Partners as the company seeks to stabilize its market position.

Fans attending Masters week in Augusta can expect the return of Daly's traditional tournament-week appearances at the local Topgolf venue. Customers across 55 participating locations will also see the new signature cocktails added to the permanent menu.

The takeaway

This partnership marks a strategic transition for Daly as he aligns his personal brand with a major entertainment retailer to maintain his Masters-week tradition. It also highlights how companies are leveraging established sports personalities to capture audience segments during peak seasonal events.