Crumbl Closes 57 Locations Amid Declining Sales
The cookie chain shut down dozens of stores in 2026 as traffic and revenue dropped significantly nationwide.
Updated on Oct. 20, 2026 in Openings & Closings
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Crumbl shuttered 57 locations across the United States in 2026, marking a period of contraction for the chain. The closures follow a 32% decline in annual traffic and a 70% decrease in sales during August.
Why it matters
The brand is struggling as consumer interest shifts and store traffic has trended downward over the past two years. Industry observers warn that the current financial instability may lead to further store closures.
Crumbl generated more than $1 billion in system sales by 2023, but chain traffic dropped 32% over the year. Ohio remains a major market for the firm with 48 locations, holding the fourth-highest count in the country.
The players
Jason McGowan
Jason McGowan is the former CEO of Crumbl who co-founded the business in 2017.
Sawyer Hemsley
Sawyer Hemsley is a co-founder of the Crumbl cookie chain.
The details
The company has been closing stores and laying off employees as sales continue to decline. The chain, which rose to popularity through its rotating cookie lineup and third-party delivery model, is now facing a sharp correction after reaching its peak size in 2023.
Timeline
2017: Crumbl was founded by Jason McGowan and Sawyer Hemsley.
2021: Crumbl experienced a viral sales surge.
2023: Crumbl became the largest cookie chain in the country.
July 2025: CEO Jason McGowan presented sales projections.
2026: 57 Crumbl locations shut down.
Market Landscape
The downsizing at Crumbl follows a pattern of retail contraction seen across the food service industry as consumer spending patterns normalize following the pandemic boom of 2021. This shift forces major chains to consolidate their physical footprints to align with current demand.
Customers may find fewer operating locations in their local area as the chain executes its store reduction strategy. The shift suggests a potential change in availability for third-party delivery services that previously relied on a wider network of outlets.
The takeaway
Rapid growth phases often face corrections when consumer demand shifts away from viral trends. Shoppers should check local store availability online before planning a visit to ensure their preferred location remains in operation.
Further reading
For more on industry shifts, visit the United States Openings & Closings section.
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