Crumbl Cookies Closed 57 Locations During 2026
The cookie chain shuttered dozens of sites following a sustained decline in store traffic and overall sales.
Updated on Oct. 8, 2026 in Openings & Closings
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Crumbl Cookies closed at least 57 locations across the United States throughout 2026. The move followed a period of financial cooling, with company performance metrics showing consistent declines over the preceding two years.
Why it matters
The closures reflect significant challenges for the brand as it struggles to maintain the high volume of interest seen in prior years. With traffic down and many franchises currently listed for sale, the company faces an uncertain path to restoring its former financial momentum.
Average annual sales per location fell to $1.14 million in 2025, a sharp drop from the $1.84 million peak recorded in 2022. Additionally, at least 55 individual franchises are currently listed for sale on various broker websites.
The players
Crumbl Cookies
Crumbl Cookies is a nationwide chain of bakeries headquartered in Logan, Utah, that gained rapid popularity for its rotating menu of gourmet cookies.
The details
The rapid contraction follows years of fluctuating performance that saw average annual sales per location decline from a 2022 high to recent lows. With 57 store closures confirmed in 2026, industry observers expect further consolidation as the chain attempts to navigate weakened consumer demand.
Timeline
2020: Average annual sales were $1.27 million.
2021: Average annual sales were $1.69 million.
2022: Average annual sales peaked at $1.84 million.
2023: Average annual sales fell to $1.16 million.
2025: Average annual sales per location were $1.14 million.
Market Landscape
This contraction follows the brand's intense rapid-growth phase during the 2022 peak in fast-casual specialty dessert sales. The store closures reflect a broader cooling trend in the specialty snack sector as consumer interest shifts away from pandemic-era high-growth dessert concepts.
Customers may find fewer local storefronts available as the chain continues to reduce its physical footprint across the country. Those looking for their favorite cookies should check local listings to confirm that their neighborhood branch remains in operation.
The takeaway
Brand expansion requires sustainable customer loyalty that goes beyond initial hype cycles. Consumers should remain mindful of local retail availability as national chains continue to evaluate the long-term viability of specific suburban markets.
Further reading
For more industry updates, visit United States Openings & Closings.
Source note: This article includes information reported by KUTV.
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