Laxmi Partnered With Chef Kunal Kapur for Diwali Series
The brand launched a six-episode fusion cooking series alongside a national festival sweepstakes.
Updated on Oct. 6, 2026 in Food and Drink
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Laxmi and Chef Kunal Kapur premiered their second Diwali Delights YouTube series on September 9, 2026. The collaboration includes a six-episode run of fusion recipes to celebrate the festival.
Why it matters
The partnership aims to drive engagement with Laxmi products by blending digital content with a sweepstakes. It leverages the cultural significance of Diwali to reach families across the United States.
The YouTube series consists of six episodes featuring fusion recipes. Laxmi has been operating for over five decades since its founding in 1972.
The players
Laxmi
Laxmi is a long-standing food brand founded in 1972 that focuses on providing ingredients to the North American market.
Kunal Kapur
Chef Kunal Kapur is a well-known culinary expert who partnered with the brand for their second annual Diwali YouTube series.
The details
The campaign includes the Dream Big, Win Bigger This Festival sweepstakes, which requires the purchase of a Laxmi product for entry. Prizes available to U.S. participants include a luxury car, gold coins, smartphones, and televisions.
Timeline
Laxmi was founded in 1972.
The first episode of the series premiered on September 9, 2026.
Industry Dynamics
This campaign follows the broader trend of food brands utilizing digital creator partnerships to increase consumer engagement during cultural holidays. It demonstrates how companies are moving beyond traditional advertising to build direct digital relationships with their audiences.
Consumers in the United States can participate in the sweepstakes by purchasing Laxmi products. The cooking content is available for free viewing through the company's official YouTube channel.
The takeaway
Engaging with branded content during holidays can offer consumers pathways to win high-value prizes. Shoppers should check product packaging to ensure their purchases qualify for sweepstakes entry.
Further reading
Learn more about seasonal culinary trends in the Food and Drink section.
More information
Enter the promotion or view full rules at the Diwali sweepstakes entry portal.
Source note: This article includes information reported by The Hindu.
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Do you find brand-sponsored sweepstakes a meaningful way to celebrate cultural holidays like Diwali?
